All posts by

Taylor Leddin is a staff writer for The American Genius and is currently pursuing an interpersonal communication degree from Illinois State University. When not writing, she can be found obsessing over movies and TV shows.

growth hacking

Which of your Facebook posts is pissing peo...

Feb 05, 2016No Comments

A recent survey of over 10,000 social media users reveals the five most annoying Facebook posts, as broken down by state.

marketing to millennials

Believe it: You can volunteer at non-profit...

Feb 05, 2016No Comments

Considering that college grads now owe in the neighborhood of $29,000-30,000 or more upon graduation (and plenty of industry experts still feel that number is

beauty brands influencers

How beauty brands tap influencers (and you ...

Feb 04, 2016No Comments

Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with influencers

career staff

Survey: Employers reveal hiring plans for 2...

Feb 04, 2016No Comments

According to a recent study conducted by Indeed, small businesses in 2016 are planning to aggressively grow their workforce and hire more people. But wait,

freelancer finance

How marketers are measuring customer engage...

Feb 04, 2016No Comments

All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your consumer engagement levels

secret coffee shop

Pop-up coffee shop tricked hipsters into lo...

Feb 04, 2016No Comments

It’s a formula that works for marketing in general; present your product in an appealing, trendy or familiar way, and the consumer will (more likely)

google cardboard

Google Cardboard downloads surpass 25 milli...

Feb 04, 2016No Comments

You saw how popular original apps were when they were first introduced and if you missed that train, this is the next one to catch,

etsy store macys

SQUEE! Etsy is coming to a brick and mortar...

Feb 04, 2016No Comments

Located in New York, and strategically placed inside of Macy’s Herald Square, this first of its kind store offers over 50 products including jewelry, stationary,

smartwatch-wearable

The real reasons not everyone is buying Int...

Feb 04, 2016No Comments

I always wonder just how much interaction with the internet do we really need? Is it absolutely necessary for me to talk to my coffee

small business owner

Small businesses are the heart of America [...

Feb 03, 2016No Comments

Small businesses are the heart of America, and they are also the core of a stable economy. It is in our best interest to support

interview

One in three companies have rejected candid...

Feb 03, 20162 Comments

According to a recent survey, social media has now begun affecting potential employment with over one third  of companies disqualifying job candidates because of information found on

freelancer finance

Here’s where the big boys will be poi...

Feb 03, 2016No Comments

Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.