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As a historian, I have been trained to look for the deeper social meanings behind laws, customs and traditions. With Halloween upon us, a...
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As a historian, I have been trained to look for the deeper social meanings behind laws, customs and traditions. With Halloween upon us, a...
I write this post not from a position of authority, but from one of inquisitiveness. There is A LOT of branding going on in...
People often go into real estate because they are people persons (does that work, grammatically speaking?) They like people, they have the gift of...
I have come to realize there is a divide, a great divide among real estate agent personas. One side sees real estate as a...
With so many bargain basement deals available to buyers, some brokers are implementing a “minimum commission policy”. They ask buyers to sign an agreement...
Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid...
As technology has grown in real estate, a line has been drawn in the sand between many agents. Some believe that technology, including social...
Incorporating maps into your blog or website can be an engaging and exciting way to snag your readers’ attention. New technology has allowed mapping...
Focusing your blog on a local or even hyper-local community is all the rage right now in real estate blogging. And for good reason....
Video is an easy, fast and inexpensive way to dominate your market. The benefits of video are two-fold. On the consumer side, readers love...
Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point...
It’s the age old dilema. Realtors have property search sites set up with one goal and one goal only – to gain leads with...
Tyler Bell, in his post, “Why check-ins and like buttons will change the local landscape“, absolutely nails it. We check-in and “like” things not...
OK, Ok, you don’t need to barcode a building, but you can create a scavenger hunt in your community for those tech savvy peeps...
Foursquare has been a polarizing little app for the real estate community. People seem to love it or hate it. When it launched, Foursquare...
Google Maps Mania is a mashup-of mash-ups. The site collects and displays map mash-ups created with the Google map API. There are maps of...
One of the biggest lacking functions of the ever growing in popularity Foursquare check-in app was the inability to add pictures as you checked-in....
Google has finally opened up their geo-tagged photo source for Maps and Street Views from the irritating and cumbersome Panaramio to Flickr and Picasa....
There is a heated discussion going on right now in the RE.net regarding professionalism within and consumers’ opinions of the Real Estate Profession and...
Bing’s announcement last week of their latest and most sophisticated augmented reality integration into Bing Maps was very exciting in both the mapping and...
There are three things I really love; maps, Google and real estate, so when you combine all three in a super-easy-to-use marketing tool and...
Exceeding consumer's expectations can be easier than you think.
Twitter announced yesterday the roll out of Local Trending Topics.(We knew they would be putting to good use their purchase of GeoAPI last month). ...
Google is a powerhouse. Why not make sure to hitch your cart to the power of Google to position yourself for maximum exposure to...