Business Marketing
She was a lurker. She watched, she read, she lurked – for weeks. She ordered the Market Details Report and then she called –...
Hi, what are you looking for?
She was a lurker. She watched, she read, she lurked – for weeks. She ordered the Market Details Report and then she called –...
I’m no genius, as you know, but even so, I’m still somewhat smarter than a tree stump – I think. I ran across...
This isn’t Einstein’s Theory of Relativity and I’m no genius, but I run into this type of illogical logic everyday in real estate. In...
How would you like a call like that? Well that’s almost what’s happening with my friend Jim Walberg of Caribbean Islands Realty.I’ve been coaching...
…is Kicking 2.0’s Butt Real estate 1.0 seems to be kicking real estate 2.0’s butt these days in California’s East Bay area. Keller Williams...
Here’s a story about the Neighborhood Expert that had a 7% commission listing and lost it despite all his expertise. Before I became a...
Last summer, I signed up for a free day with Mike Ferry. I had received a phone call from one of his telmarketers alerting...
Konnects – a new self-proclaimed business network. I received an invitation to join from someone I don’t really know, but what the hay –...
If you’re not familiar with the Internet Archive, you might want to check it out. Everything stored there can be used under the Creative...
If you’re not familiar with Duct Tape Marketing – consider a familiarization tour. Here’s an example of what marketing genius John Jantsch has to...
Recently, I got yanked out of my real estate focused world with an email alerting me to the fact that my 12–year old god-daughter...
There’s been a lot of shake, rattle and roll in the real estate industry of late. We had months and months of bubble talk,...
In most Realtor Association offices, you can purchase a “Neighborhood Expert” sign rider. A sign rider is one of those 8×30 one-liners that hang...
I’m no genius, but I did remember to do this today. It’s time to give your footer some attention Now if I can just...
Yesterday, I received a call from Craig McClelland of Simply Sold Real Estate. Craig was calling about the Feed for Thought post I wrote a...
I woke up today with the feeling of “the blank slate.” I can’t remember begining a year with this feeling. I’m not one for...
It’s Christmas Eve Day. I look forward to this day all year. For over 15 years I have reserved this day for two activities:...
I’m no genius, so when things heated up over all the drama – I went looking for knowledge. Drama is the specific mode of...
Where do you fall on the Paint/Thinner continuum? Do you bring some local color into situations and interactions? Do you brighten the room, freshen...
The Holiday Season provides us with many opportunities to have some fun with our marketing and prospecting. I realize that some may feel that...
I enjoy a good cup of coffee, but every week I attend a couple of Realtor Marketing Association meetings where they serve commercial mediocre...
Pay it Fourward – The Enjoyment of Generosity and Kindness If you didn’t catch the movie or don’t know about Pay it Forward, here...
To be clear, let me just restate – rapport is a necessity NOT an option. When you’re in the people business, the business of...
This video is about 8 minutes, but it is fascinating. I’d like to hear a few comments before I write what I have to...
There are big changes afoot over at The Harper Team. We are merging our team with one of the highest production teams in our...