If you’ve been wracking your brain to find the best way to target younger consumers in your business model, wrack no longer, as globalwebindex released
Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with influencers
All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your consumer engagement levels
It’s a formula that works for marketing in general; present your product in an appealing, trendy or familiar way, and the consumer will (more likely)
Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.
If imitation is the fondest form of flattery, then Bill creator Eugeniu Croitoru must be thrilled to no end because Bill, or a reasonable facsimile
Last week, Coca-Cola ditched their 7-year-old slogan “Open Happiness,” in favor of the fresher “Taste the Feeling.” However, the brand is now “tasting the trolls”
Let’s face it: we’re addicted to technology. A fact which is the focus of Play-Doh’s new ad campaign. The most famous doh company on the
Zappos and Google had a marketing street fight and the video proves that there's a clear winner. This guerrilla marketing tactic is risky but genius,
Beacon adoption rates are nowhere near what they were once projected to be, so what does the future hold?
Whether you are being driven to visit a brand website or driven to visit a recruiter website, the endgame is the same: You are expected
With the new app, Aimtell, you can send push notifications to your site visitors even after they've closed their browser.