Business Marketing

Americans video marketing to Chinese customers, expanding business

While all roads lead to China, it’s important to know which roads may best attract potential customers, for example, video marketing to Chinese customers.

Monica Moffitt

Published

January 14, 2013

video marketing to Chinese

Reaching new markets through video marketing to Chinese

Many marketers will tell you that you have to have a clear, crisp social media presence to be considered a player in today’s economy. But what about those who strive to break into global markets? The same thing goes!

It’s not only important to market yourself on Facebook, Twitter, LinkedIn, Pinterest and the like, but now videos, and more importantly, channels are crucial to informing and hooking customers. In the U.S., it’s quite easy to navigate to and use YouTube, but this site is blocked in China.

So what’s a newbie international businessperson to do? Leverage what works in other countries, for starters.

Where to focus your efforts

Last March, Youku bought Tudou, making it the largest video portal in China. While analysts are skeptical that the buyout will produce a truly profitable company, for now, Youku has the size and the name recognition that matters. To be successful in your independent marketing efforts domestically and internationally, you should be prepared to create a Youku profile and start uploading some videos.

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Having said that, I’m sure many of you are wondering if they have to be in Chinese. I’ll answer with a resounding “No!” Many Chinese companies advertise in English, not to mention the countless US videos (from ads to episodes of X factor). So, go forth-be an US company on the cutting edge of the most popular Chinese video websites.

In this article:Marketing, video marketing

Written By Monica Moffitt

Monica Moffitt, founder and Principal Cultural Consultant at Tianfen Consulting, Inc., has traveled the world and enjoys linguistics and all things culture. Having split her career between project management and business analytics, Monica merges logic, fluency in Chinese and creativity in her new role as cultural consultant. She received a Bachelor of Arts in East Asian Studies/Chinese from Vanderbilt University and a Master of Business Administration (International Management and Marketing) from University of Texas at Dallas.

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