Digital hasn’t quite killed direct mail
With the rise of digital content, it would seem logical that marketing efforts go digital as well. While, for the most part, this is true, there are certainly times when a different approach will pay off. When you have inventory sitting around gathering dust, the best way to reach your customers is often the direct approach.
Enter Mail is Back. They offer targeted, direct mailing campaigns. The envelopes are full of large, gorgeous, coupons for tech startups like BlueApron, Class Pass, Framebride, and more.
Their site states they can help you “gain entry into the mailbox for less while gaining brand recognition alongside your favorite companies.” They claim to be able to get you into mailboxes for up to 80% less than if you tried direct mailing on your own. This could be due to the fact they include multiple companies in the same envelope, saving on postage and time.
Paper is back, and we actually like this service
Before you discount direct mailing, thinking because paper was so ten years ago; re-think the same statement. Sure, paper was a huge thing ten, fifteen years ago, but those mailboxes were also crazy crowded with every company trying to sell you anything and everything.
Now, however, online is crowded and mailboxes have seen a slowing of traffic. This means, if you take advantage of the direct mail market, you’re likely targeting an audience that many others are missing.
Not that this should be your only marketing effort, of course, but it is certainly one to consider if you are the new kid on the block, or want to pick up additional customers that might not have been reached through online means.
The caveats to this service:
The two caveats to this service (other than being snail mail for you nay-sayers): once they send out the envelope, you don’t hear from them again, so there’s no follow up. Also, the company’s Twitter account is inactive. We like the idea of slick new startups joining forces to send out glossy coupons, and it’s a totally neat idea, but we’re not completely sure if they’re still operating or not.
#MailIsBack
Berry Fialkowski
October 21, 2015 at 6:11 am
Digital VS paper is an important issue of today’s society. Being related to digital society, I still think we cannot deny the importance of paper. We can make less use of paper but cannot get it out from over lives.