MailRoof helps you reclaim lost ground
Did you know that 80 percent of all sales result from five to twelve contacts between the sales person and the customer? What about all of those contacts that you lost touch with after only one or two emails? Your small business could be losing potential revenue simply because it’s so challenging for the sales team to keep track of all of the customers with whom they no longer have regular contact. After all, it’s hard to remember someone who has forgotten to get back in touch to you. Out of sight, out of mind.
MailRoof is a new application now available in beta that wants to help you “mine your email for lost customers.” MailRoof is a startup for startups. It was founded by a team who was already operating another small businesses. Like many startups, they “didn’t have time or budget to invest and learn expensive CRM software,” so they were managing most of their customer relationships through email. When they realized that “many of our existing customers dropped off the grid,” they sought a software that would help them stay in touch with lost contacts. Finding “nothing out there” to fulfill this function, the team decided to design their own software to do the job. Thus MailRoof was born.
How MailRoof works
MailRoof is a downloadable app that analyzes your inbox, looking for contacts who have failed to respond to your emails, or whom you have forgotten to correspond with, generating a list of lost contacts and how long it’s been since you’ve been in touch. You set the time limit, so that you can see a list of customers you haven’t heard from in a days, weeks, months, or years. The list is also displayed in map format, so you can see where your lost contacts are located. After you select contacts from this list, MailRoof automatically writes and sends personalized follow up emails.
What’s more, MailRoof also tracks whether or not customers are opening your emails, when they open them, and how many times they read them. This can be a great tool for gauging how serious a customer is about your product or service.
Don’t lose potential customers just because you forgot to email them back. Sign up for MailRoof today to get a free subscription when the site goes live.
Video demo of MailRoof:
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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.