Brooks Brothers and the Great Gatsby movie
On May 10th, F. Scott Fitzgerald’s The Great Gatsby will be on the silver screen as a film starring Leonardo DiCaprio, memorializing a novel most American teens read in school and many are quite fond of. One of the characters in the story is the opulent, intricate wardrobe the characters wore, and in several works, Fitzgerald mentions Brooks Brothers, so it makes perfect sense that the clothier would collaborate with Hollywood to create a Great Gatsby line prior to the movie’s release.
Brooks Brothers has partnered with costume designer Catherine Martin to create a line inspired by the movie’s costumes, to capture the period precisely. The line is only available for a limited time and truly taps into the era, featuring bow ties, waistcoats, loafers, stripes, vests, and more.
Great Gatsby movie trailer
If you’re unfamiliar with the novel, watching the following trailer will bring you up to speed regarding how deeply ingrained fashion is in the tale:
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Brooks Brothers and Fitzgerald
“Brooks Brothers is mentioned numerous times in Fitzgerald’s writings as a representation of the ultimate gentlemen’s purveyor of fine clothing to the American man of distinction,” Martin said in a statement. “It is this most basic and fundamental connection that has made our collaboration so authentic.”
The line is actually based on archived Brooks Brothers pieces and the company says the collection “channels the dreamlike world of pristine green lawns and lavish parties depicted in the original 1925 novel.”
Brand collaboration on all levels
In February, we asserted that It isn’t just stage designers or luxury brands teaming up together in this business climate, and it isn’t just retailers that should be getting creative to keep the cash flowing.
Consider your own business and how you are openly collaborating with peripheral services. If your offering is complemented by another, or heck, if you and an indirect competitor can find ways to collaborate, there is power not only in numbers, but in the ability for more than one brand to reach more than one segment of people.
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