How any business can incorporate craftsmanship in 2014

January 14, 2014

Craftsmanship is not just for product creators

In recent years, many Americans are opting for a handcrafted burger at a local joint over a fast food chain, or hiring a boutique real estate brokerage over a mega chain, but why? The level of attention paid to a product or service is often higher when the assembly line is absent, and right or wrong, it is increasingly more appealing to many people in the West.

But what exactly is craftsmanship in the modern era? It isn’t cobbling or blacksmithing, it is much more nuanced, and has changed a bit in recent years with the advent of technology, but every industry can improve by adopting a more artisan-like attitude and strategy.

In the above video, Dave Crumby, CEO of and Lani Rosales, COO of, Co-Authors of “Real: A Path to Passion, Purpose and Profits in Real Estate” discuss craftsmanship in 2014 and how we can all serve customers better instead of falling prey to the substitution of technology, rather using it as a supplement.

Artisanship, craftsmanship, and you

So let’s say you’re an insurance agent sitting in an office thinking how in the heck am I supposed to be a crafstman, right? In the above video, we discuss not only how every professional can improve their business with the adoption of a new attitude, but what details must be minded to perfect your own craft, no matter the industry.

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About our #GeniusLive guest

dave crumbyDave Crumby is CEO and Co-Founder of Realvolve. Prior to this he was an agent and broker for 15 years. He resides in Denver, Colorado with his wife Lisa and has 4 daughters.

Dave enjoys Crossfit, longboarding, mountain biking, hiking, tacos and occasionally a few sips of tequila.

Connect with Dave on Twitter, Facebook, LinkedIn, and of course, on Amazon, and check out his new real estate startup, Realvolve.

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