general assembly

General Assembly, where education meets coworking

March 22, 2013

general assembly

General Assembly’s creative twist on education

General Assembly offers a unique take on entrepreneurial education, starting off originally as a coworking company, later evolving into a full fledged education company. They call themselves “education and opportunity,” covering technology, design, and entrepreneurship as they teach the next generation of startups how to thrive. Classes are offered online and in eight physical campuses which facilitates collaboration and enhanced learning opportunities within the entrepreneur community housed on their campuses.

Since its inception in 2010, the company has raised a total of $14.3 million in two rounds of funding, which include dollars from well known investors like Alexis Ohanian, Hosain Rahman, and even Zappos’ CEO Tony Hseih’s Vegas TechFund (which makes sense, as the company will be expanding to Las Vegas this year).

Education and events for the tech and design sector

General Assembly was co-founded by Brad Hargreaves, Adam Pritzker, Matthew Brimer and Jake Schwartz, and their first expansion took place shortly after being awarded a $200,000 grant in 2011 from the New York City Economic Development Corporation. Fast forward to today and there are campuses in places like New York, London, and soon to be Vegas and Berlin, among other cities.

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To give you an idea of their offering, upcoming online classes include:

  • Getting started with GitHub
  • Software development 101
  • Building a brand-centric business strategy
  • How to pitch to a VC firm
  • Intro to user aquisition
  • The lean startup applied
  • Optimizing landing pages for conversion
  • How to build a mobile app
  • A/B testing made easy
  • A data driven approach to PR
  • Intro to SEO

Whether taking a suite of courses in order to launch a new business or simply learning one task to give your company a competitive edge, General Assembly will be branching out to offer more online content for brands across the globe.

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Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


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