The classic brand rivalries of America
Practically everyone on the planet knows about the fierce rivalry between Coke and Pepsi. Coke came first, but at one point in 1979, Pepsi actually had more sales. Most people think the matter was put to rest in 1996 when Coke surpassed Pepsi and won the battle. In today’s world, Pepsi may be the larger company, but that is probably because it has branched out to other markets, one of the most relevant is its partnership with Frito-Lay. Coke has remained focus on beverages, and it probably does rule the market.
There are other well-known brand rivalries that have popped up through the years – Disney/Nickelodeon, McDonalds/Burger King and one of the most recent, Netflix/Hulu or Netflix/Amazon Prime. I’m aware that these rivalries drive up profits. Almost every company would love the publicity that Pepsi/Coke has gained from being in the news while trying to get the top honors. And I suspect that both Pepsi and Coke have at times just wanted to tell the other to get out of their turf.
Who is YOUR brand rival?
You may have your own rival in your community. That one business that is the sore in your side. Have you ever wanted to just find a way to shut them down so that you can take over? Before you try to put them out of business, consider this. What if the rivalry between your businesses keeps you from becoming complacent? Without the force that keeps you at your best, you might not try as hard to win your customers.
Rivalries drive the market. Only the strong survive. Embrace the business that pushes your own company to stay on top of technology and customer service. Make your competition work for your business. Use it to your advantage. Have a basketball tournament with your competitor for charity. Get publicity out of the event for both of your businesses and encourage the community to come together to support a local food bank. Do something that gets media coverage. Challenge your rival to match what you’re doing. Be creative and use your rivalry to drive you to be better.
#BrandRivalries
