IKEA Paper Shop line launches abroad
IKEA has branched out into the world of paper products with their new Paper Shop. The line includes gift bags, wrapping paper, paper clips, boxes, notebooks, cards, etc. In partnership with another Swedish company, Kollo, IKEA is staying true to its simple contemporary style, focusing primarily on bright patterns and colors in this particular product line.
The shop recently launched in select stores in Europe, and if the trial runs fare well, all stores will see the addition. Thus far, stores in Britain and Sweden have received positive feedback from its customers.
Enthusiasm surrounds the launch
As someone who loves to write… and highlight, wrap, pack, organize, clip, and file… I absolutely CANNOT wait for this to hit the United States. The pictures show products that are unbelievably clean, fresh, and bright. Hopefully, the paper products will be like all of their other stuff… stylish and cheap (just the way I like it), the main reasons I am not able to pull myself away. Good thing there isn’t one in my city. But, ahem, there should be.
Seeing as how they’re broadening their product line, this is an opportunity to see if IKEA’s marketing strategy holds up. The company pays careful attention to their unique style, while still keeping the cost down. This has been due to slim packaging, and assemble-it-yourself products.
Since the company boasts itself on its lack of environmental impact, it’s a wonder how they plan to manufacture the paper goods. According to The Economist, “IKEA presents itself as a green company with a social mission. Mikael Ohlsson, Chief Executive of IKEA, boasts of its charitable work and its aim to use only renewable energy.”
Either way, the successful company has struck a cord with its audience and has legions of dedicated followers. The new Paper Shop gives people something to put on that desk they purchased, and self-assembled, from IKEA.