Shaking My Head
While I understand Glenn’s position to the attack on Kris Berg, and have read his follow up article, I really have to take into question a few things- not about Kris Berg, they know each other- but the overall level of respect for their peers outside of Redfin.
He (Glenn) mentions culture at Redfin, and when using that word, one has to draw the conclusion that this is *exactly* the culture at Redfin.
The strategy used in the launch of Redfin says basically the same thing (we Realtors are greedy villains). The CBS interview was virtually a carbon copy of this post in tone, and I for one am glad to see some light on the true feelings of Redfin. Consumers see though the veil of polished spin only to understand they’ve walked into something they want no part of:
#1 reason Redfin.com visitors don’t buy through us, 2 years straight: “fear of discrimination” -Glenn Kelman
Isn’t it conceivable that stigmas attached to the “Revolution” are reinforced when consumers consume the Redfin site’s war-like propaganda only to be reminded of the Redfin lightning rod? Why is this negative propaganda even necessary? Your own policy states that you do not talk about competitors.
The Bigger Picture
The anti-Redfin treatment and quote is mentioned in Glenn’s follow up post, but I’ll remind Glenn that 99.9% of America had no clue who you were before Redfin blindsighted us all on CBS with twisted political style tactics, facts, and misleading statements about the entire profession- are agents not human? Redfin came out swinging before even a handful of agents knew their name. The truth is, the attack on 1.4 million professionals attacked 1.4 million tiny start-ups most of them built from the ground up with their own hands. The vast majority of professionals working tirelessly for their clients, blindsighted by some start-up in Seattle. Self defense or not, I condemn the personal attacks, and ignorant reactions in either direction, but looking back to where it all began is an easy to see the failure, and also Redfin’s road to salvation.
If this tide is to change (which I honestly believe it has, now that the other 99.9% of us know who and what you are), it will change more quickly by articles of positive things and commonalities between Redfin and the profession being written and said not because damage control is needed, but because they are true.
I’ll remind everyone that the CBS interview is still glorified on the Redfin site as well as other antagonistic materials that truly define exactly the culture nurtured at Redfin- why fire this writer, isn’t she really guilty of just saying out loud what’s already been implied? Isn’t she just a fanatic in the Revolution?
Isn’t Kris Berg just collateral damage of your so-called “revolution?” Although this fact saddens me to no end, it is the truth- everything written here today is the truth. An even bigger truth is that I like Redfin, it is a breath of fresh air in the paradigm that has become the approach to real estate on and offline. It is permission to bring your real estate to your own consumers in true high definition, and colorful brilliance. Redfin breaks the mold of static and makes exciting what had once become boring. On the other hand, Redfin need only look inward at the endless propaganda disguised as marketing and advertising to understand why consumers fear the lightning rod that has become Redfin.
Thank you Glenn (Redfin) for defending Kris Berg, your article was a great start and needed to be said, but what about the other 1.399 million of us that are the target of your so-called revolution who really just want to do great real estate who will inevitably be caught up in a battle of the Revolution you wage.
End the Revolution, Change the Culture, Keep the Personality.