Make Something Unoriginal Your Own
The other day I saw a short video on You Tube where three men sing a very unique version of the Friends theme song, “I’ll Be There For You.” Apparently, I’m not the only one to have watched it because, at the time of this writing, their performance has well of 500,000 views!
What’s unique about what the do (watch it even just for 40 seconds) is that they take something totally unoriginal—the theme of a now off-air television program—and remake it into something wonderful and totally unique.
As business people, we continuously need to be reinventing ourselves, refreshing our image, our marketing techniques, and our product in order to address the changing needs of the consumer. The remake of the “Friends” theme song, shows us that we don’t need to reinvent the wheel, but that we can actually take something that’s already there—something that’s right in front of our eyes—and make it our own.
Viral opportunities are few and far between. If we spent our days obsessing over how many YouTube views we had or how many retweets we received, we would not be moving forward, but circling back. The goal is to be remarkable, and this can be accomplished not only by leaps and bounds, but also in the small things you do every day.
Tips for Personalized Customer Service
Here are three ideas for little things you can do to set your business apart from the rest:
- Answer the phone. Have you ever been involved in a long interchange on email? People often defer to email and text message when a simple phone call will address more questions and alleviate concerns in a much shorter period of time. Not to mention, in a phone call, you can actually sell your services or your product through tone and voice quality.
A phone call, while increasingly an obsolete method of communication, often sets your customer service skills apart from the rest.
- Make physical contact. (Sounds dirty, doesn’t it?) All joking aside, if you’ve ever shopped at Nordstrom, then you know that each and every item purchased at the store is neatly wrapped in a shopping bag, which is handed to you by an employee that walks around the counter and with whom you have direct contact. No item is passed over a reception station or placed in a bag on a winding turnstile for you to pick up yourself.
This simple method sends the message that the customer is very important and special. And, how easy is it to walk over and give somebody a bag? Consider what you can do to send the same kind of message.
- Respond to everyone daily. Almost everywhere I go and everyone that I have contact with rants about some unreturned phone call or an individual that appears to have gone AWOL. In fact, I may actually still be waiting for that return phone call from the doctor’s office.
You can set yourself apart by responding to all of your phone messages and emails everyday—instead of ignoring them or leaving them for tomorrow. In a world where this is increasingly uncommon, people like to know that they’ve been heard.
Getting face-to-face with consumers and adding your personal touch is not so difficult and it can make a big difference. Your customers feel special because you have paid attention to them instead of sending brief text or shooting off an email. Even if you cannot sing even half as well as those gents on YouTube, and even if your product isn’t as high end as the jewelry sold at Nordstrom, these three easy steps can still make your business remarkable.