Should You Care About Your Site PageRank™?

August 16, 2010

Link structure illustrating the passing of PageRankFirst of all, let’s clear an oft-confused difference between true PageRank (PR) and what most folks are familiar with: toolbar PageRank (tPR).

It’s impossible to know your actual PageRank. Your actual PageRank is a numerical weight assigned to the varying pages of your website. What you’re probably used to seeing (and maybe talking about) is toolbar Page Rank (tPR). That is the number you see on Google’s toolbar and until recently also in Google Webmaster Tools. tPR is expressed as any of the numbers from 0 to 10 and is “derived from a theoretical probability value on a logarithmic scale like the Richter Scale.”1

PageRank is updated constantly by Google as they make changes to their algorithms and the natural linking of the web changes. Toolbar PageRank is the whole number representation of actual PageRank, however, it is updated infrequently. As of the writing of this post, the last update of tPR was April 3, 2010. It’s now mid-August.

So, should I care?

In short, yes. Obviously PageRank is one of Google’s valuations of your web property and as such, you should care to nurture and build your PageRank with Google. Otherwise, why would you be reading SEO articles on AgentGenius?

However, as mentioned above, the only way you can guess at your PR is to know what your tPR is. And since it is updated only a few times a year at most and based on an unknown past point, my advice is, don’t dwell on your tPR number. It will fluctuate with Google’s algorithms and you have no way of knowing what your current, true PR is at any given moment.

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A web page or site does not have to have tPR to rank in Google. « Understand this! Why you ask? PR is only one of the many many factors Google uses in their ranking algorithm(s).

Does Google have anything to say about tPR?

Why yes, yes they do-

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.
Susan Moskwa, Google

And that my friends, is the final word.

1 Wikipedia: PageRank

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Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."


  1. I just wish Google would update that PR in the toolbar more often, like maybe once a month! That way they wouldn’t keep everyone guessing :-) — I love Google though

    • Thumbs up to you, Fred! :-)

  2. Hi Marty,
    Don’t take to hard on the PR, but every website needs in-links. If you want blogs or forums comments links to your site, so gives PR you a good hint of the quality of the site. Of course is Do-follow or No-follow more important when you choose blogs and forums.

  3. In bound links, page rank, key words and FRESH CONTENT… all very important for the growth of your traffic.

  4. I’m certainly no expert, but I question why the average Realtor would be concerned at all about PR. I question the wisdom and ROI (it’ll be considerable “I”) trying to out rank the big players and established sites to get organic traffic that converts about 3% of the time.

    From here it looks like there should be better ways and places to focus for better results.

    Just sayin ……. Cheers


    • Thanks for the comment Dave. I would think most agents reading AG aren’t your “average” REALTOR. 😉 At least not yet. Most, if not all, of the agents I’ve encountered on AG are pretty forward thinking.

      But to address your question, the average agent shouldn’t be concerned about their PR, nor the above average agent. If you follow the SEO advice and best practices dolled out here, your site will be just fine without ever considering your PR (or tPR). 😉


  5. Marty: I didn’t even know about (tPR), so I guess I was unaware what I should be caring about! What’s interesting to me is that I’ll have pages at that rank pretty well, then I’ll post something on my integrated blog or update content (which Google values, I thought), and the PR will drop. Thanks for the info.

    • Hi Phil,

      As the big G updates their algorithms, etc. PR (and tPR) ebbs and flows. Another reason not to worry about it. As long as the search engines are sending you traffic you are optimizing for, you’re probably doing fine. I have pages with no PR at all that send me traffic. :)

  6. The statement from the Google Rep (above) says it all. There are lots of varying metrics one should look for but there is NOT an end all say to SEO. It constantly evolves and the tools we use to measure ourselves by will continually change as well.

  7. Every agent should have a website and be concerned about page rank, especially in these tough times. The Real Estate Institute of New Zealand said on Friday that total house sales in New Zealand declined last month, while house prices also fell.

    A total of 4,411 homes were sold in the country in July – down from the 4,575 sold in June but still higher than the record low of only 3,666 sales last January. This marks the lowest residential sales turnover for a July month in ten years.

  8. I really dont care on page rank, but what matters how you serve your customers with their actual requirements, thats all about the recurrent visitation.

    SmartVestors Realty

  9. I have been keeping a blog for a couple of years now and recently I had slowed down my updates and noted that my page rank had plummeted. Now I have resumed publishing and I didn’t see an immediate change. This article has gotten me to understand that there a time delay on the process and that consistency of updates is key, as always :)

  10. Everything you can do to convert more clients these days should be used for any agent (especially the forward thinking ones). Someone mentioned why bother when you only get a 3% conversion rate… ummmm hello? You don’t want to make an extra $100k+ per year?

    30 visitors a day = 900 visitors/month
    3% conversion = 27 leads/month
    10% closing rate = 2.7 clients/month = 32 deals/year

    Depending of course where you are located will make a difference, but I think it’s safe to say $3,000 commission per deal is pretty conservative. Definitely makes it something to explore to say the least. Good luck :)

  11. I never really cared too much about my own page rank, its the quality of links. Actual editorial links and mentions from websites that have a good PR are best. and Quality not quantity

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