orkut

Google’s social network, Orkut shutting down this fall

June 30, 2014
3,359 Views

orkut

Adios, Okrut

Launched a decade ago, Google’s first social network, Orkut is getting the axe, effective on September 30th. The aged social network never went mainstream, but because of it’s popularity in Brazil, they refashioned the site for the 2014 World Cup, hosted in Brazil.

Engineering director Paulo Golgher said in a statement, “Ten years ago, Orkut was Google’s first foray into social networking. Built as a “20 percent” project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what “social networking” was.”

Golgher added, “Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.”

bar
In that decade, social media grew up, and Orkut never caught on, namely because the site, although well designed, simply didn’t offer anything above and beyond the competitors that creeped in on their heels.

We suspect that current users will be encouraged to use Google’s better known social network, Google+, but meanwhile, Orkut users will be able to use Google Takeout for the next two years to pull their content, and the existing content will not be taken down in the foreseeable future, users simply won’t be able to add new content.

Advertise with The American Genius

This will be considered by some to be a failed social media experiment, and a tool that never caught on, but it is more likely that it is simply being rolled into other Google tools, which is exactly how Google operates – acquire, run, shutter, fold into existing tools. Time will tell.

moto360
Moto 360 is one hell of a smartwatch - take a peek Announced in March, Android Wear is Google's operating system for wearable technologies, which is first being used by the smartwatch industry. It is fascinating to watch in tech circles what the developers and tech folks are personally excited…
south dakota
Swett, South Dakota is up for sale In 2010, the town of Wauconda, Washington was sold on eBay for $360,000, and a similar story is hitting the airwaves, as the owner of Swett, South Dakota puts his little town on the market for $400,000. Swett consists of a single home,…

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Leave A Comment