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PinAlerts: know when your site is pinned on Pinterest

August 31, 2013
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PinAlerts makes Pinterest marketing much more effective

With the still increasing popularity of visual bookmarking site Pinterest, brands of all sizes are marketing through the site, and brands that are not necessarily using the site for marketing still want to know when their site is being referenced on the site. Enter PinAlerts, which is exactly what it sounds like – a way to monitor website mentions on Pinterest.

Registration is easy, just signup with your email address, name, and the name of your website (you can add more after registering) you want to monitor. Next you will be brought to a big box where you can enter other domains you want to receive PinAlerts about and then select how often you want an alert for all your domains (once an hour, as-it-happens, once a day, or once a week). After which, you can create and manage PinAlerts from the dashboard.

Gaining a deeper insight

Once you have your PinAlerts set up, you will receive emails when the websites you have selected pin on Pinterest. This enables you to immediately see when your images have been repinned, and thank the user for their support and grow your business. When you receive an alert that someone has repinned, you can invite them to follow your other boards as well, further growing your audience.

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Additionally, you can tell which pins are getting the most responses and which are not getting any, by the amount of alerts you receive. This is a good way to monitor your competition as well. You can set a PinAlert to send you alerts for a competitor’s site and you will be able to see how often they receive repins in comparison with your site.

You could also use this as a self-marketing tool. By creating a board devoted to news releases, link the board to your actual news release on your website, and see just how many people are stopping by your Pinterest account through their repins. And Pinterest will give you another platform to engage with your customers as your can quickly find who is repining your pins and “like” or “follow” them; quickly letting them know that you appreciate their participation in your business.

You should also check this list of unusable domains for reference because it includes facebook.com and amazon.com due to the large amounts of pins occurring every second. PinAlerts allows you to actively engage with your Pinterest audience quickly and efficiently. This is yet another great tool for the small business’ social networking toolbox.

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