Business Marketing Can you manage a digital PR strategy on your own? Having a digital PR strategy is crucial in the age of social media, and many suggest getting outside help - can you do it... Larry Alton, Columnist3 days ago
Business Marketing Did you know influencer marketing is actually centuries old? (MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new... Taylor Leddin, Staff WriterApril 11, 2024
Business Marketing How to boost sales with the ‘Blemish Effect’ The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out? Jack Lloyd, Senior Staff WriterMarch 25, 2024
Business Marketing The main factors inhibiting your marketing success Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently. Macie LaCau, Staff WriterMarch 19, 2024
Business Marketing 3 considerations when marketing in an era of uncertainty As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going... Larry Alton, ColumnistJanuary 29, 2024
Business Marketing The intersection between Experience Design & Marketing The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they overlap? David Young, EditorialstJanuary 17, 2024
Business Marketing 3 ways to win over men through your marketing messages Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips... Larry Alton, ColumnistJanuary 12, 2024
Business Marketing Marketers’ secret weapon for product images that convert (BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal. Anais Dersimonian, Staff WriterOctober 26, 2023
Business Marketing The ultimate guide to TikTok analytics for marketers Analytics are a goldmine for marketers trying to better understand their audience. Here's a how-to guide on TikTok analytics. Nicole Canelakes, Staff WriterOctober 11, 2023
Business Marketing The power of nostalgia: Casa Bonita’s grand re-opening This formerly bankrupt restaurant is getting a second chance, and the crowds are flocking to the nostalgia of Casa Bonita. Dawn Brotherton, Senior Staff WriterSeptember 12, 2023
Business Marketing Cannabis in Texas is blazing the way for new jobs (plus how to get it on it) The cannabis market is growing across the US, but Texas especially has a need for skilled employees to enter the field. Here is how! Jessica Todryk, ColumnistJuly 28, 2023
Business Marketing Google, Meta’s ad dominance finally experience a slow fade Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue? Jack Lloyd, Senior Staff WriterDecember 30, 2022
Business Marketing Google adds new filters to search in carousal redesign Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing. Jennifer Nall, Staff WriterDecember 15, 2022
Business Marketing This tool offers over 100k AI-generated models for marketing use As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible. Emily Drewry, Staff WriterNovember 30, 2022
Business Marketing A look into the life of a marketer this past year 2022 can been a rollercoaster year for many, with seemingly high highs and low lows. The same goes for the marketer across the board. Macie LaCau, Staff WriterNovember 30, 2022
Business Marketing Reddit updates Ad Manager to help perfect your campaigns With such a large, engaged user base, Reddit has a highly-sought-after advertising platform. With new updates, their Ad Manager is enticing. Stephanie Dominique, Staff WriterOctober 24, 2022
Business Marketing Netflix hikes ad prices for marketers on new ad-supported tier Netflix has been a roll recently, but these changes are bringing higher ad prices for advertisers, and they aren't too keen on the changes. Stephanie Dominique, Staff WriterOctober 3, 2022
Business Marketing Anytrack is the new way to track data across all of your channels Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for... Stephanie Dominique, Staff WriterSeptember 2, 2022
Business Marketing 7 actionable ways to boost customer loyalty online Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online. Taylor Leddin, Staff WriterAugust 21, 2022
Business Marketing Get paid for reviewing brand products on TikTok That amazing zeitgeist of organic content and sharing leading to marketing or sales hits that companies never dreamed of has met its match with... MaryBeth Lee, Staff WriterAugust 10, 2022
Business Marketing Use nostalgia as a marketing niche for your business today (MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to... Taylor Leddin, Staff WriterJune 22, 2022
Business Marketing What we can learn & apply about branding from trendy startups (MARKETING) What are the branding secrets of these new trendy startups and how can they be applied to your large enterprises? Anais Dersimonian, Staff WriterMay 25, 2022
Business Marketing 7 low-budget marketing ideas for small businesses to grow their reach (MARKETING) Marketing ideas are often expensive or ultra time consuming, but let's talk about some proven tactics that won't break the bank. The American Genius Staff WritersMay 20, 2022
Business Marketing What you can learn from Ulta Beauty’s marketing mix up with Kate Spade (MARKETING) Ulta Beauty's insensitive marketing email surrounding the Kate Spade brand can be a lesson: Be cautious and respond to crisis appropriately. MaryBeth Lee, Staff WriterMay 10, 2022
Business News Gen Z more fickle in their shopping habits, how will brands keep up? (BUSINESS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say... Robert Raney, Staff WriterApril 1, 2022