All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your consumer engagement levels
It’s a formula that works for marketing in general; present your product in an appealing, trendy or familiar way, and the consumer will (more likely)
You saw how popular original apps were when they were first introduced and if you missed that train, this is the next one to catch,
Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.
As businesses plan to incorporate and offer digital experiences in their business plan, they must also keep up with the upcoming trends, to ensure relevance
Data drives the effectiveness of creative engagement with consumers through personalization, contextual relevance and interaction. Most of all, data helps us tell more compelling stories.
Last week, Coca-Cola ditched their 7-year-old slogan “Open Happiness,” in favor of the fresher “Taste the Feeling.” However, the brand is now “tasting the trolls”
Tinder for fonts. You heard that right. Jan Wennesland, creator of Font Flame says that her site “ambitiously tries to solve a problem most typography
Beacon adoption rates are nowhere near what they were once projected to be, so what does the future hold?
Got skeletons in your closet? Target CEO Brian Conwell will take a peek. And by skeletons, we’re talking blazers, Tupperware, and towels.
Whether you are being driven to visit a brand website or driven to visit a recruiter website, the endgame is the same: You are expected
With the new app, Aimtell, you can send push notifications to your site visitors even after they've closed their browser.