Public Relations

automated-public-relations

Automated public relations options for bran...

Jul 29, 2015No Comments

If your budget is smaller than a late night taco at Jack in the Box, then this automated crisis management guide might be for you,

bad advice

Bad advice for people hoping to get free pr...

Feb 06, 20152 Comments

(Editorial) Journalists are some of the busiest people on the planet - reaching them can be hard, but there's a right and wrong way to

kent state urban outfitters

Urban Outfitters “apologizes” f...

Sep 16, 20141 Comment

(Editorial) Urban Outfitters screws up, fails to apologize, and craps on a national tragedy (the same tragedy that kickstarted my career).

social media celebrity mistakes

Hard lessons learned from the biggest celeb...

Jul 24, 20141 Comment

(Social Media) Social media blunders are highly publicized when a celeb is involved, but could your name be drug through the mud in your industry?

isis

If a terrorist group adopts your brand̵...

Jul 08, 20143 Comments

(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's

blooper

Proof or goof: hilarious, ridiculous market...

Dec 04, 2013No Comments

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share

marketing errors

“Guess area” and other question...

Oct 30, 2013No Comments

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share

biomarin ceo

BioMarin CEO calls terminal cancer patient ...

Sep 24, 201317 Comments

BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so,

biomarin

BioMarin reveals crisis strategy in callous...

Sep 16, 20138 Comments

BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was

marketing-typos

“Poopular area” and other over ...

Sep 11, 2013No Comments

There are so many marketing typos committed every day that this weekly column filled with real errors just never ends!

biomarin refusing care

PR crisis in the making at BioMarin Pharmac...

Sep 10, 20137 Comments

Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis is underway

airlines

Airlines sucking at social media, despite i...

Sep 05, 2013No Comments

Years ago, failing to understand the implications of social media was common, but there is no excuse today for a major airline to screw up