digital trends

Apps now account for half of all mobile use

June 28, 2014
1,206 Views

digital trends

App use has surpassed the mid-way mark

According to comScore, mobile apps accounted for over half (51 percent) of all digital media time spent in May, and mobile devices combined to account for 60 percent of all digital media time spent, up 50 percent from a year ago.

This shift away from desktop to mobile is extremely relevant to brands, particularly small brands that are seeking a competitive advantage, but are unsure as to their next investment, be it mobile or otherwise.

bar
When making these investment decisions, it is of note that some categories have shifted exclusively to mobile. Digital radio (led by Pandora) and photo tools (led by Instagram and Flickr) now attract over 96 percent of its engagement from mobile devices.

Other categories getting at least 90 percent of their engagement from mobile include Maps (Google Maps, Apple Maps) and Instant Messengers (led by Facebook Messenger, WhatsApp, Viber, and others).

With mobile engagement on the rise, comScore notes that although social media does not rank at the top of the list of the “most mobile-skewing content categories,” they assert that it is the most important, as it does rank as number one in terms of overall digital engagement, taking up 20 percent of the total time we spend on our mobile devices, generating 70 percent of its activity on mobile.

Advertise with The American Genius

“When considering the category’s contribution to total digital ad spending,” comScore notes, “its rapid shift to mobile marks an important sign of the times for the internet economy.”

The last year or two has seen the most change

As total mobile engagement rose 55 percent in the past year, with social networking on mobile accounting for 31 percent of that growth. Facebook leads the social media pack, accounting for 24 percent of all mobile time spent, with the primary Facebook accounting for 18 percent all on its own.

In a statement, comScore said, “It’s clear that mobile usage is a tidal wave that’s completely transformed the way we consume digital content, particularly in just the past year or two. And we know that as eyeballs move to mobile, ad dollars will eventually have to follow suit.”

kitchen nightmares
"Kitchen Nightmare" making headlines According to GrubStreet, 60 percent of all restaurants that have appeared on Chef Gordon Ramsay's reality tv show, Kitchen Nightmares are still in operation, with many calling the show (which ended filming in 2013) a failure. In total, Kitchen Nightmares featured 77 restaurants in its seven…
moto360
Moto 360 is one hell of a smartwatch - take a peek Announced in March, Android Wear is Google's operating system for wearable technologies, which is first being used by the smartwatch industry. It is fascinating to watch in tech circles what the developers and tech folks are personally excited…

AGBeat is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, real estate, economics and more, so you don’t have to.

1 Comments

  1. Thanks for the info. Is there a link to the source for the Comscore report you referenced in the article?

Leave A Comment