Fascinating new tool
Marketing gurus have been targeting Facebook for quite a while, even more so since they allowed videos and GIFs into our Newsfeeds. More than 4 million videos are streamed each year through Facebook, which partially explains why marketers are so keen to hone on in Facebook: there’s already an audience for video content.
Video content is especially popular because it engages the viewer in a way that reading about your product or service cannot; video allow the view to see what you’re about, to feel it, and to connect with it. What if you could raise funds directly from your videos without the need for an outside source, or link? A new product allows you to do just that.
Keeping eyeballs on YOU
Rather than linking to an outside source and risk losing a customer, Video Checkout allows you to add an interactive element in Facebook videos which allows you to accept donations directly in the Facebook Newsfeed. Viewers can pay without ever leaving Facebook, even from mobile devices.
The Total-Apps Video Checkout for Facebook will increase viewer conversion by eliminating the friction that occurs when clicking to another web page to make a donation. With the Total-Apps system, the viewer stays engaged with the video and its message, even as they enter their payment information.
Total-Apps is easy to use
Using Total-Apps is fairly simple: campaign managers upload a video to their Total-Apps back office, enter the donation increments they desire, and then post the video to their Facebook account by clicking a “Share on Facebook” button. A confirmation window allows the campaign manager to enter an additional post message before the video is placed in the organization’s Facebook news feed.
This is pretty amazing and it says something more about the way technology as a whole is headed: social media-focused. Is this just another step in our instant-gratification society? We want payment immediately; so much so that we’re unwilling to go to an outside link, or is it just smarter to keep the customer within the platform?
This is a bit like PayPal in the sense that it will be an instant payment system, but one step removed, as no one needs to leave Facebook. What do you think?
#TotalApps
