One of the biggest insights I’ve gained while coaching folks over the years is that there’s a big difference between a business owner and an opportunist.
The business owner is concerned with measuring how actions impact long-term sustainability and profit.
The opportunist eyes the potential gain an action has and how it may impact his future.
The Difference Is In The Mindset
At first they seem similar. Both have an eye on that end result, right? The big difference lies in mindset: the opportunist looks at potential (“But, I could make millions!”), while the business owner looks at total impact (“It sounds good, but it’s not in line with my current strategy.”)
Believe me, as much as we (I) try to be business focused it’s easy to slip and chase an opportunity. Even if it doesn’t make sense to the overall business mission.
Opportunities can be anything: an avenue for new leads, social media sites, investment in new software, etc.
So, here are a few questions to ask when faced with a new opportunity…
Business Move or Opportunity Chase?
- Will this opportunity create business for me this week or month?
- If there’s no guarantee that this opportunity will create business in the short-term, then can you take specific action today that will produce measurable results?
- Does this opportunity leverage your strongest skills, talents and abilities?
- How soon and how frequently will this opportunity generate business?
Run through this list of questions whenever you’re you’re facing a new opportunity and you’ll be thinking like a business owner… paying attention not to potential impact but measurable impact.
Because, let’s face it, chasing potential is a sure way to waste your resources (time, energy, imagination, dollars). I’ve done it and I’m pretty sure you have to.
How else can you keep from slipping into the role of “opportunity seeker?”
