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Influencer marketing people taking video on a smart phone to record dances. Influencer marketing people taking video on a smart phone to record dances.

Business Marketing

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new...

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Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

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Business Marketing

As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going...

Person looking at phone representing marketing and experience design Person looking at phone representing marketing and experience design

Business Marketing

The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they overlap?

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Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

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Business Marketing

If you're interested in joining the world of marketing research, these tips can help you set up for success in interviews and beyond.

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Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Wozniak joins Air, marketing startup, shown on a laptop Wozniak joins Air, marketing startup, shown on a laptop

Business Marketing

Steve Wozniak is involved at a newer marketing startup called Air, and it looks pretty cool to us! Check out the details.

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Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

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Business Marketing

TikTok is all the craze, and learning how to market on it efficiently would be a great benefit to any business owner. Try TikTok...

people in mlm meetings= people in mlm meetings=

Business Entrepreneur

Even if you don’t know what the acronym MLM stands for, chances are high that you’ve stumbled across one. Maybe a friend keeps inviting...

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Business Marketing

You’ve surely heard the phrase “pivot to video” countless times over the last few years. It’s the path a lot of media companies are...

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Social Media

Everyone loves a good podcast, and we're listening to endless episodes and surfacing gems for you.

Email marketing Email marketing

Business Marketing

(MARKETING) Email may seem too old to be effective but surprisingly it's not, so how can you get the most out of your email...

nostalgia nostalgia

Business Marketing

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to...

SEO Analytics SEO Analytics

Business Marketing

(MARKETING) Despite sexier emerging trends, the reality is that you can’t build out a successful online presence and marketing strategy without SEO.

Man leaning against wall on phone representing marketing. Man leaning against wall on phone representing marketing.

Business Marketing

(MARKETING) Marketing ideas are often expensive or ultra time consuming, but let's talk about some proven tactics that won't break the bank.

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Business Marketing

(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining 'digital' marketing strategies, but don't forget the roots.

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Business Marketing

(MARKETING) Ulta Beauty's insensitive marketing email surrounding the Kate Spade brand can be a lesson: Be cautious and respond to crisis appropriately.

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Social Media

(BUSINESS) When hiring a professional marketing service, did you know there are actual questions you can ask to spot a con artist?

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Opinion Editorials

(MARKETING) Is faith-based marketing still a go-to for a wide audience, considering that millennials are leaving religion in droves, if not, what is?

Metaverse is elevating reality in marketing. Metaverse is elevating reality in marketing.

Tech News

(TECHNOLOGY) More brands are piling into the Metaverse as it continues to expand. What does this mean for marketing going forward and how to...

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Business Marketing

(BUSINESS MARKETING) Want to up your social media marketing game? Start better with Instagram for your business using these easy tips to quickly get...

Influencer marketing people taking video on a smart phone to record dances. Influencer marketing people taking video on a smart phone to record dances.

Business Marketing

(BUSINESS MARKETING) Walmart is paving the way for a new generation of corporate micro-influencers - but will being an influencer for these big brands...

Influencer speaking to camera for marketing segment. Influencer speaking to camera for marketing segment.

Business Marketing

(BUSINESS MARKETING) More businesses are planning to invest a larger part of their marketing budgets on more relatable, branded content and influencer marketing.

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The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.