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New recruiting video involving bad singing and dancing – it rocks

Hallmark Sotheby’s International Realty in Massachussetts has just released their newest recruiting video and we love it for five reasons:

  1. there is bad singing
  2. there is bad dancing
  3. they clearly know they are bad singers and dancers
  4. there are flashing lights
  5. we love anything that remotely relates to Timberlake

It’s fun, it’s creative, and it emphasizes their inner geekiness. Like minds attract, so with this video, we’re betting they’ll easily be able to attract some of the biggest Realtor geeks in the Boston area (or maybe just geeks?).

Written By

Edna is the nosy neighbor who is poking her nose in everyone's business. She's listening with a cup at someone's back door, going through neighbors' trash, and peeking at passerbys from behind the curtain- and she's hopped up on coffee, so be kind to her, lest she points her binoculars in your direction.



  1. Richard Vetstein

    October 23, 2011 at 5:17 pm

    I agree. It's a creative parody and definitely thinking out of the box. The agents look like they are loving their jobs. Makes me want to work there!

  2. Erin

    October 23, 2011 at 6:04 pm

    Seriously? That's just awful. Hard to watch. Definitely not the image I [had+] of the Sotheby's brand, for sure.

    • Liz Benitez

      October 24, 2011 at 10:32 am

      😀 I thought it was a bit awful as well.

  3. Alba

    October 24, 2011 at 8:36 am

    Great video! When it comes to marketing we have to differentiate ourselves from the pack. Recruiting new agents as well as good agents is getting tough and trying something new may just be what we need.

  4. mike

    October 24, 2011 at 12:15 pm

    I doubt it converts but it is fun. It may help the agents in the office bond over the fun. It's a talking piece for their agents with friends and clients.

  5. Austin Smith - Goomzee Corporation

    October 25, 2011 at 3:52 pm

    Love it!

  6. Chris

    October 25, 2011 at 3:59 pm

    Wow it wasn't that bad and at least they're trying to appeal to the new generation. I wonder how/if they got the license to use that song?

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