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New recruiting video involving bad singing and dancing – it rocks



Hallmark Sotheby’s International Realty in Massachussetts has just released their newest recruiting video and we love it for five reasons:

  1. there is bad singing
  2. there is bad dancing
  3. they clearly know they are bad singers and dancers
  4. there are flashing lights
  5. we love anything that remotely relates to Timberlake

It’s fun, it’s creative, and it emphasizes their inner geekiness. Like minds attract, so with this video, we’re betting they’ll easily be able to attract some of the biggest Realtor geeks in the Boston area (or maybe just geeks?).

Edna is the nosy neighbor who is poking her nose in everyone's business. She's listening with a cup at someone's back door, going through neighbors' trash, and peeking at passerbys from behind the curtain- and she's hopped up on coffee, so be kind to her, lest she points her binoculars in your direction.

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  1. Richard Vetstein

    October 23, 2011 at 5:17 pm

    I agree. It's a creative parody and definitely thinking out of the box. The agents look like they are loving their jobs. Makes me want to work there!

  2. Erin

    October 23, 2011 at 6:04 pm

    Seriously? That's just awful. Hard to watch. Definitely not the image I [had+] of the Sotheby's brand, for sure.

    • Liz Benitez

      October 24, 2011 at 10:32 am

      😀 I thought it was a bit awful as well.

  3. Alba

    October 24, 2011 at 8:36 am

    Great video! When it comes to marketing we have to differentiate ourselves from the pack. Recruiting new agents as well as good agents is getting tough and trying something new may just be what we need.

  4. mike

    October 24, 2011 at 12:15 pm

    I doubt it converts but it is fun. It may help the agents in the office bond over the fun. It's a talking piece for their agents with friends and clients.

  5. Austin Smith - Goomzee Corporation

    October 25, 2011 at 3:52 pm

    Love it!

  6. Chris

    October 25, 2011 at 3:59 pm

    Wow it wasn't that bad and at least they're trying to appeal to the new generation. I wonder how/if they got the license to use that song?

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Cain and Romney are subjected to the Bad Lip Reading video treatment



Last month, we featured the Bad Lip Reading videos for Michele Bachmann and Rick Perry as the comedy group takes to their interpretation of bad lip reading of these potential Presidential candidates. We laughed, we cried, we have been chanting “yer ahrm won’t defend yoo” every day around the office (and I mean every day).

Now, Bad Lip Reading has graduated to Mitt Romney and Herman Cain and you see, these two candidates really care about the important things like spider moths, bad breath, and a game of pole position. Our favorite part of Romney’s video is his laugh (we’re already mocking it) and Cain’s video would be incomplete without the “achoo!”

Watch these hilarious videos and tell us in the comments what your favorite lines are!

First up: Romney

Even more hilarious: Cain

Sidenote: we saw this video today and then got to see Herman Cain watch this video live on Fox News. His response was a hearty laugh, and with a wag of his finger, he said, “now THAT is hilarious!”

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See if you can pass Zillow’s Buyer IQ test



Real estate media site has posted a Buyer IQ Survey on their site to help buyers “make smarter home buying decisions,” and throughout the quiz, the correct answer is immediately given to explain appraisals, PMI, ownership and more to potential buyers, but most importantly, quiz takers get a score at the end!

Zillow says, “Before you start checking out home prices in your area or shopping mortgage rates, take this quiz to see if you have the basic know-how to navigate the home-buying process” and wishes quiz takers good luck. Average consumers were polled with these same Buyer IQ questions and it was discovered that consumers understand basics but don’t understand other basics, like at what point they actually own a home.

Click here to take the quiz and tell us in comments how well you did. Many of our readers are real estate practitioners, so hopefully we see mostly high scores!

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Poll results are in: is the RPR Bunker video funny or appalling?



One poll question:

This morning, we spotted a video of an age old web meme that puts custom subtitles over a video of a Hitler movie (with an actor, not the real Hitler). What was different about this video was that it was about RPR and NAR (see the video here). It was labeled as a satirical video, and many found it humorous while others were drastically offended. We asked a simple poll question with the results above which leans towards a negative sentiment.

In short order, we received 70 responses, and at first, most responses were negative, as high as 70% this morning, but it shifted. The one voter who voted “other” said, “Funny but all REALTORS should back RPR.”

Various responses

We received calls to remove the video and Jeff Young, Senior VP of Operations of RPR commented, “business level attacks are part of the game, and we all have thick skins in order to deal with it. However, attacking someone like Dale Ross who’s only role for the last 30 years has been to be a leader and create value for our industry is something different. He is a man of great faith, and to compare him to Adolph Hitler is beyond reproach. Don’t tell me that something like this isn’t personal, because its under the banner of, “satire.” That doesn’t fly. At best it show’s the ignorance of the video’s creator. At worst, it show’s his malice.”

Director of Social Media and Marketing at RPR, Reggie Nicolay tweeted, “our leader, Dale Ross is Jewish and I find this video in extremely bad taste.”

Hitler parody videos in general is one of thousands to create a Hitler parody video- there are 24,700 results on YouTube alone for “Hitler parody,” and it is safe to assume almost all of them are the same concept of subtitles over the same clip, just like the contentious video released today. Although the video creator, Greg Robertson had no comment, it is unlikely that the blogger meant malice, rather attempted a parody, but with only two out of five people considering it to be humorous, it may not have gone over as humorously as it was likely intended.

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