What a surprise
Special invitation
Select media outlets were given a special invitation to attend an event on January 27th where Apple will unveil their next “creation” which an Apple insider confided in Fox “would likely focus on three projects: The tablet device, iPhone 4, and a new round of iLife 2010 software.”
While Apple is treating projections that the major unveiling will be the Apple Tablet like grade school rumors, their legal department seemed to be overly defensive, simply fueling the fires of those saying it’s no rumor. Valleywag offered $100,000 for photos of the Apple Tablet to which they were served with a cease and desist letter from a legal representative of Apple, “I am writing on behalf of Apple regarding the notices on Gawker.com and Valleywag.com Web sites that Gawker Media will pay someone a financial reward for sending you photos, video, or a sample of an unannounced and highly confidential Apple product.”
Unnanounced and highly confidential?
Sounds like rumor confirmation to me (and surely has the PR division peeved). Looks like it’s not much of a rumor anymore unless Apple looks to their past playbook and pulls the old switcharoo to announce something else in the meantime, simply to keep the mystique alive around the company.
On a related note, Gizmodo outlined how wallets are drained every month to the tune of $208-$738 just to stay connected on a basic level. And as agents, you know that your wallet is drained ten times over, so the tech wars heating up seeks to expedite the emptying of your bank account, not because it’s shiny and new but because the rate of adoption across the nation is speeding up as well and the name of the game is meeting consumers where they want to be met.
