Monday, December 22, 2025

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

Free

Upgrade later -
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Approaching Inbox Zero


Inbox 8,907

My favorite formal session of Inman Real Estate Connect last week was the keynote address. Merlin Mann of 43Folders.com discussed “Inbox Zero” — action based email management and a system to curb the problem of email overload.

As I sat in the presentation, reviewing email on my blackberry at the same time, about all I could think of was, “Inbox zero, are you effing kidding me? I’m more like Inbox 8,000!” (turns out I was pretty close as evidenced in the screen snip above, taken straight from my email client this morning.)

Oh I’ve tried. I set up several dozen archive folders once. The plan was to have this detailed filing system so I could always find any email ever sent.

That didn’t work.

Just Do It

Today I set out to implement some of Mann’s Inbox Zero approach. What I’ve found so far is that it’s not so much a system as an attitude.

With apologies to Mr. Mann, in a nutshell Inbox Zero focuses on the five (and only five) things you can do with email:

Delete
Delegate
Respond
Defer
Do

And that I did. Here it is, about 12 hours later (minus time to go buy and install a new battery for the Jeep and keyboard for the desktop) and I am finally at a point where I can claim success.

For today.

The real test comes over the next days, weeks and months.

But I’m committed.

Inbox Zero (well, 4 actually)

Here is what the inbox looks like now:

From 8,907 emails in my inbox to 4 (and those 4 all arrived while I was writing this. Inbox Zero practices tell me, “Don’t rush over there to check those!”)

Note the increase in Templates from 1 to 16. I wrote “canned answers” to questions we commonly get that can be answered in a generic fashion — typically with a link or two to old blog posts and minimal text. Now when one of these 16 questions come in, I can go to the template, address and send it and DELETE the original email.

This is a beautiful thing. Why did I wait so long?

There’s more work to do, particularly wading through almost three years of archived email. I think to tackle that task, I’m just going to dump the archives on a CD and then delete them all. That will feel good. I honestly can’t remember the last time I dug into them. But I just can’t quite let go (yet) that I may need something there some day.

For More Info

For details on Merlin Mann’s Inbox Zero, see these links:

Inbox Zero: Action Based Email – a great overview, links out to the series.

Inbox Zero: Five Sneaky Email Cheats

And here is link to an Inbox Zero talk Merlin did at Google. It’s an hour long, but worth a listen…

If you feel overwhelmed by email (and you know you do) you owe it to yourself to read through Merlin’s writings, or watch the video (and really, you can pretty much just listen).

Do it. Do it now.
 

Jay Thompsonhttps://www.phoenixrealestateguy.com
Jay is the Broker / Owner of Thompson's Realty in Phoenix, Arizona. A self-professed "Man with a blogging problem" he can be found across the Interweb, including at the Phoenix Real Estate Guy blog where he opines on all things real estate and tosses out random musings.

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