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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
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Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

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Upgrade later -
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Are you kidding? Are you on drugs? Taking over priced listings?

Click On this image to watch the video. You'll die laughing, or get angry, or think. Warning: There are a couple of fleeting F-bombs, if you're sensitive, don't watch the video, just read the post. Otherwise, watch the video, then read. Or just watch the video. Click on the image now.

We should avoid overpriced listings at all costs. When our gut, our heart, and our brains tell us it’s a, No-Go situation, we should gracefully bow-out.  I know, it’s hard to decline business, “What if”, right?

The truth is, when a seller insists on overpricing their property, and a usually-rational real estate agent agrees, everyone involved goes down in tangled flames of bitter disappointment. When we concede to the irrational, we aren’t doing any favors for the seller, the market, our families, our colleges, or ourselves.  When we concede to the irrational, we rob our futures.  We waste time, money, energy, and emotion.  Everyone loses, every time.

When You Know It’s A No-Go.  Walk Away.

After you’ve presented your detailed market analysis, and the seller is adamant about pricing their property above your recommendation, walk away.  Be polite, be professional, be firm.  I’d say something like this.

“Thank you for the opportunity.  In my professional opinion, based on research, the data I’ve shared with you, and experience, listing this property for sale, above X-Dollars would be irresponsible.  I feel I’d be doing you a disservice by leading you to believe it was possible to find a buyer who would pay this price, the agent representing them will provide them with the same research, and data, I’ve shared with you.

I respect your desire to list higher, and I wish you the very best.  Thanks for the opportunity to meet with you.  Good luck.  Good by.”

While every situation has unique circumstances, the bottom line is, nobody is served by attempting the irrational, the irresponsible, and the impossible.

How Do You Handle These Situations?

What have you experienced in this area?   It’d be great to hear how you handle(d) it.  If you would be kind enough to share it in the comments, we could all benefit.  We could learn more about how to, educate and council the seller, how to hold our ground and believe in ourselves, and how to gracefully decline over priced listings.  Respectfully.

Thanks for reading.

PS.  About the video.  I was sorta torn about broadcasting the video.  Personally, I laughed to tears.  Because it’s so real.  I’ve been there, I’ve felt it, and seen it, and done it.  Then there’s the language, which some might find offensive, hence the warning below the image.  Anyway, my intention isn’t to criticize, poke fun of, or in anyway disrespect real estate agents, or sellers.  My intention is shine a few shades of light, on a practice that benefits no one.  In fact, it’s a practice that actually harms people, both agents, and sellers.

Ken Brandhttps://www.brandcandid.com
Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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