What’s the number one rule of selling a listing? Price it correctly. Rule number two is to hire a quality photographer or be a really really good photographer yourself (and we’re not talking about getting a fancy camera and calling yourself a photographer).
Even when quality photographs are taken, it is rare that twilight (aka night or dusk) shots are usually reserved only for the $1M+ market which is a shame. We asked Obeo photographer Katie Mueller about twilight photography. Mueller noted that twilight shots have “a completely different mood than day shots. I always visit my location prior to the shoot, the window for perfect lighting is quite small so I want to go into it with a plan so I don’t miss my opportunity. The key is in long exposures, which allow the camera time to pick up light and details. Shutter speeds can be anywhere between half a second and 30 seconds, so a tripod is necessary.”
Obeo sales manager Kiki Wanshura said, “I do think it is a great way for agents to set themselves apart from what all the other agents are doing. People are so visual and you literally have seconds to impress a potential buyer online or they will simply move on to the next listing.”
Night photography is one great way to make a visual impact that separates your listing from the flood of others on the market. Take a look at some of Mueller’s photos below:
