Seeking ways to cut costs? As a business owner or an independent contractor, you are always looking for ways to cut costs and optimize your profits...
Setting up your SWOT The S.W.O.T. (Strengths – Weaknesses – Opportunities – Threats) matrix is a traditional business marketing process used to benchmark your company versus...
The simple platinum rule Know your customer. Care about your customer. Give your customer what he/she wants. This seems so simple, but it is the single...
Why is an expense model important? Developing and following a budget is an important part of running a responsible business, whether you are a full-fledged company...
Why is a financial model important? Setting expectations for customers – and then meeting them – is an important tenant of customer service. Don’t you deserve...
Creating a full business plan As discussed in last week’s column, the first step to creating a personal business plan is to develop an executive summary....
Bringing business planning to brokerages Business schools across the United States and around the world have been teaching the merits of a sound corporate business plan,...
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