Sunday, December 21, 2025

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Behold the Mega-Blog

It’s a credit to Benn that contributors here have free rein in terms of what they wish to discuss. That, of course, is a way of kissing up ahead of the larger point of this post.

I just don’t get it, folks. I don’t get the fascination and/or growth of the mega-blogs and I’m a contributor to one of them.

Last time I checked, the Bloodhound had 3,746 active contributors give or take a couple. Agent Genius similarly has grown. Ironically, Rain City Guide has remained somewhat stable over the last several months.

It’s not that I see anything wrong with such expansion – especially seeing as I was part of it. But I’ll admit that I don’t fully understand it. Perhaps contributing here will drive some traffic back to my blog – I’ve not seen it, but so be it. (I also see limited numbers coming from Bloodhound on the rare moments I make the final list for the Odysseus medal.)

I have determined this is my place to rant (aside from today’s questioning of NAR after reading Benn’s earlier post) and my home blog is more sedate, though not strictly local in any way, shape or form. So in that the dual blogs serve a purpose.

But still … what’s the point? If you have a very successful blog of your own, why jump into the conglomerate blogs (barring the need to vent or write with a different voice)? You probably don’t need more readers and you likely will not gain business being one of a dozen (or two or three.) You’re not promoting your own branding (theme one of e-Pro, which, naturally, is violated by the RealTown blogging platform. But that’s another story.)

Greg has said in the past that real estate will not be his last career. Watching the path the Bloodhound has taken, that next career seems to be coming on more quickly than may have been anticipated. Add a cadre of quality writers under one umbrella. Brand the blog. Then sell the secrets to success … wait, the seminar’s free. Still …

Maybe this is the wave of the future. Then again, a year ago I thought Active Rain was the wave of the future only to discover it was wobbling on its water skies passing over a tank holding a tiger shark.

And maybe that’s why I stay. Because I may not be as smart as I think. Might be worth hedging my bets and sticking around on the larger blog just in case.

Jonathan Daltonhttps://allphoenixrealestate.com
Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.

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