Thursday, December 25, 2025

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Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
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Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

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29
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0

*Most Popular

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• 24-hour access to all new content
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Is it better to drink beer or coffee at work?

Drink beer or drink coffee: the true dilemma

A great viral article debating the merits and effects of how beer and coffee affect your brain, and coffee fan Ryoko Itawa of I Love Coffee turned it into an infographic. The fascinating part is that both have benefits for your creativity at work, but at different points in the process.

Beer, as most of us know, lowers inhibition, so creativity gets a nice boost, but too much beer and you’re less than useful. Coffee, as most of us know, gives us a kick in the rear, so our energy levels go up, making it easier to execute on the creative ideas the beer brain came up with, but too much coffee, and you’re cracked out and jittery and irritable, so again, you’re less than useful. So the way each interacts with the brain matters less as to what time of day it is, rather what stage of the creative cycle you are in.

Should you show up to work drunk or all jacked up on coffee? No way, but studies show that there are benefits of both. For some people, popping open a can of PBR at the ol’ desk might feel wrong, or weird, but maybe after hours when you’re at home and brainstorming, one beer wouldn’t hurt. For others, drinking coffee sounds horrible, but perhaps a shot of espresso in your favorite latte after lunch could get your brain a little buzzed so you can execute.

The conclusion of the article and infographic is that beer makes you more creative to come up with an idea; while coffee helps you find focus to execute that idea.

Benjamin Franklin did say, “Beer is proof that God loves us and wants us to be happy,” while Ronald Reagan made the nation chuckle when he said, “I never drink coffee at lunch. I find it keeps me awake for the afternoon.”

So will you drink either to boost your creativity?

The American Genius Staff Writershttps://theamericangenius.com
The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.
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