Tuesday, December 23, 2025

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
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Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
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0

*Most Popular

Full access, no pressure. Just power.

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/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

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Beware the Bandwagon!

First come the radio spots, then TV commercials, then infomercials – the first indication that a new industry has been born from a changing economy.  The housing crisis and woes faced by a plethora of borrowers about to lose their homes has begat the newest craze – Loan Modification Services.

Opportunity or Opportunistic?

We are now seeing a proliferation of firms that charge fees for what they promise will be quick results to negotiate with lenders to get affordable loan terms.  Unfortunately, some less-than-ethical folks see this crisis as a way to scam desperate homeowners with false promises of modifying loans.  In many cases, the firms take the homeowner’s money but never deliver the services promised.

Considering jumping onboard?

This offers an interesting opportunity for real estate agents to help clients and friends – by providing a referral to a valuable service, and the opportunity to earn some extra income.  

Avoid the charlatans!

After watching a local investigative-type journalist outlining an above-board company, I spoke with Cynthia Mitchell an affiliate for Home Loan Preservation  a nationwide legal network that specializes in Home Loan Modifications.  She offered a few pointers for agents that want to point people toward a legit company, or become an agent and earn some residual income “It’s important to ask the following six questions.  If the company answers ‘no’ to any of them, do not use them”

1. Will a licensed attorney be contacting my lender on my behalf?
2. Are fees guaranteed as fully refundable if the attorney is not successful in modifying my loan?
3. Will I have constant, transparent communication/updates from the attorney to track progress?
4. Is the company registered and compliant with state and federal departments?
5. Will all fees and timelines be disclosed up front?
6. Should I continue to make payments?

Conflict of interest?

I could see it argued both ways.  Mitchell has seen a comfort level among agents in making referrals to homeowners in search of the service “The real estate agents we work with don’t have the sense the homeowner blames them for their issues.  It seems that is typically directed toward the bank.” 

Is a service necessary?

According to William Apgar, a senior adviser to Shaun Donovan, President Obama’s new secretary of housing and urban development “Borrowers don’t need to pay anybody.”  Ironic, that many have made the same argument around realtor’s service.  But I digress …

The rebuttal

“I find Mr. Apgar’s point of view interesting,” Mitchell commented, “we continually hear that the problems homeowners now face are due in large part to homebuyers’ naiveté in the home buying process.  If one has difficulty making a good decision on a purchase transaction, how can we expect them to understand the legal intricacies in the loan modification process?  How can they be sure their interests are being served without a lawyer driving the transaction?  You know the banks have plenty of lawyers guiding them.”  

Time will tell

Unfortunately I know a number of people that have tried and failed to contact their lender directly, or, were told the lender wouldn’t discuss options until the loan was in default.  I’m sure both scenarios will be played to death by the media in the coming months.  

What do you think?

Will you take a page from big companies to “expand your share of wallet” by expanding your service offerings?  Is this something you’ve considered as an extension of your services?  Or do you see it as a conflict?

photo credit

Brandie Younghttps://brandieyoung.wordpress.com
Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

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