The unseen social media shift
Although many social media experts are touting that it is critical to be human online, and that brands should have a human face, many people are still confused about how to act in the era where many environments are becoming more relaxed online, and social media is changing before our eyes. Should you have separate accounts for personal and professional use? Should you be your real self online, or the version you think others would want to connect with?
Should all businesses keep it work-centric while tweeting as their company name, and take their tie off for their personal account? Aren’t we all supposed to be transparent and human? How are professionals supposed to act online, and why isn’t it the same as just a few short years ago?
So, we asked the expert
To answer these questions and discover how exactly we got here, AGBeat Chief Operating Officer, Lani Rosales sat down with Benson Hendrix, Adjunct Professor at the University of New Mexico. His experience and expertise on the topic pre-dates social media, and his insight is helpful for businesses of all size.
Watch the video above to learn the history behind the blurring of the lines between personal and professional social media use, and discover what you can actually do to make sure that you are doing the right thing for your business while also staying in line with how the social media shift is trending. (Tip: If you’re in a rush, watch the last three minutes, bookmark, and come back to it.)
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