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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

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Upgrade later -
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Are the browser wars over, or are they about to get even dirtier?

The biggest slice of the pie

Statistically speaking, you are most likely reading this story on a Google Chrome browser. Chrome has held the highest slice of the market share pie since it bested Internet Explorer in 2012.


As of this summer, Chrome held over 58 percent of the market share, followed by Firefox at around 14 percent. The rest of the market is comprised of lesser-known, unpopular browsers like Edge, Safari, and Opera. Chrome is the clear favorite.

Battle for dominance

However, this wasn’t always the case. For several years in the 90’s and early aughts, competing browsers battled to be the best.

From about 1996 to 2001, when the Internet was still relatively new and developers were constantly rolling out innovations, Netscape Navigator and Internet Explorer were locked in a head-to-head struggle for dominance.

Microsoft was hit with fines for shady business dealings, but nonetheless, by 2001, Internet Explorer 6 was the web champion, holding 95 percent of the market share.

In the early aughts, other browsers popped up to try their hand. Opera had a brief, cultish fan base, but the general populace rejected its $50 listening fee in favor of Explorer and other no-cost options. When the Mozilla Suite launched as Phoenix in 2002, the company got called out for trademark violations and had to change its browsers’ name to Firebird, before settling on Firefox in 2004. 

Firefox gave Microsoft a run for their money, but was still only second best, capturing about one-third of the market.

Could mobile reignite the flame?

These days, the market has more or less stabilized with Chrome on top. Most users can barely tell the difference between browsers, and mobile users tend to stick to the default browser installed on their phone.

That being said, it’s looking like mobile could soon surpass computer use, so there’s still an opportunity for innovative new browsers to heat up the competition.

Read more about the dwindling browser wars at SitePoint.

#BrowserWars

Ellen Vessels, Staff Writerhttps://www.linkedin.com/in/ellenvessels
Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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