Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

A Perfect Sky Blue


Talk about creativity, this billboard for Berger Paints has it.  In part of a campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising.  You can see a “zoom-in” version here.

Written By

Russell has been an Associate Broker with John Hall & Associates since 1978 and ranks in the top 1% of all agents in the U.S. Most recently The Wall Street Journal recognized the Top 200 Agents in America, awarding Russell # 25 for number of units sold. Russell has been featured in many books such as, "The Billion Dollar Agent" by Steve Kantor and "The Millionaire Real Estate Agent" by Gary Keller and has often been a featured speaker for national conventions and routinely speaks at various state and local association conventions. Visit him also at and



  1. teresa boardman

    March 3, 2009 at 4:35 pm

    I had to look at it to get it. Very clever. It is memorable too. some ads are so clever that I am distracted and don’t remember what the product is, just the ad.

  2. Ken Brand

    March 3, 2009 at 9:16 pm

    Inspiring stuff. Thanks.

  3. Brandie Young

    March 4, 2009 at 2:35 pm

    Very clever!

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.