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Business Marketing

A small gesture that makes a big difference

Traditional methods are often overlooked in favor of technology, but taking the extra step can go a long way with clients and potential clients.

note writing

note writing

Taking time to revive a tradition

In today’s technology-obsessed culture, we’re used to texting and emailing for just about everything. Letters, face-to-face meetings, and even phone calls are becoming increasingly rare.
But as a REALTOR®, you want to stand out. That’s why in addition to emailing and perhaps texting, you need to meet with people face-to-face, send them personalized notes, and pick up the phone and make calls.

Continue to use your real estate CRM for your email marketing campaigns and real estate newsletter but supplement these communications with letters and phone calls. A good CRM will include both email and letter campaigns and will let you easily create personalized mail merge letters and labels.

One small gesture that packs a punch in terms of being impactful is a Thank You card. A handwritten Thank You note can go a long way in resonating with, and impressing, its recipient. These days, it’s not very often that someone receives one.

The power of relationship building

Many real estate sales professionals just don’t realize how powerful a relationship-building tool a personal note is. And it’s memorable, which means that you’ll be memorable. One reason why is because people often keep the card, place it on their desk, or post it on their fridge door.

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Try to find opportunities to say “thanks” with a card, but don’t overdo it. There are many events that can prompt a Thank You card such as when you receive a referral, a gift of any kind, after a listing presentation, and after a client appreciation event.
Make sure the card is written in your own handwriting and avoid sending a generic cookie cutter message.

Once your Thank You card has been sent, make a note of it in your real estate CRM under the contact’s profile (that you’ve sent a card and the reason).

If you want to be memorable and make an impact, a Thank You card is a great way to help you achieve these goals. The simple fact is that Thank You cards get noticed. So there’s no reason why you shouldn’t be sending them!

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Written By

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

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