Taking time to revive a tradition
In today’s technology-obsessed culture, we’re used to texting and emailing for just about everything. Letters, face-to-face meetings, and even phone calls are becoming increasingly rare.
But as a REALTOR®, you want to stand out. That’s why in addition to emailing and perhaps texting, you need to meet with people face-to-face, send them personalized notes, and pick up the phone and make calls.
Continue to use your real estate CRM for your email marketing campaigns and real estate newsletter but supplement these communications with letters and phone calls. A good CRM will include both email and letter campaigns and will let you easily create personalized mail merge letters and labels.
One small gesture that packs a punch in terms of being impactful is a Thank You card. A handwritten Thank You note can go a long way in resonating with, and impressing, its recipient. These days, it’s not very often that someone receives one.
The power of relationship building
Many real estate sales professionals just don’t realize how powerful a relationship-building tool a personal note is. And it’s memorable, which means that you’ll be memorable. One reason why is because people often keep the card, place it on their desk, or post it on their fridge door.
Try to find opportunities to say “thanks” with a card, but don’t overdo it. There are many events that can prompt a Thank You card such as when you receive a referral, a gift of any kind, after a listing presentation, and after a client appreciation event.
Make sure the card is written in your own handwriting and avoid sending a generic cookie cutter message.
Once your Thank You card has been sent, make a note of it in your real estate CRM under the contact’s profile (that you’ve sent a card and the reason).
If you want to be memorable and make an impact, a Thank You card is a great way to help you achieve these goals. The simple fact is that Thank You cards get noticed. So there’s no reason why you shouldn’t be sending them!