Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Here’s where the big boys will be pointing their ad dollars in 2016

Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.

finances

Surprise, surprise: they’re targeting millennials

Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016. According to recent research, more US senior ad buyers are planning to begin advertising on Snapchat than other social media sites. Snapchat is an effective way for marketers to reach consumers. Particularly, the social media platform is a great way to reach the United States’ millennial audience.

bar

Social media newcomers

The findings come via a recent poll by Cowen and Company. The poll of US senior ad buyers asked them what social media sites they did not advertise in 2015 that they plan to begin new advertising in 2016. Of the senior ad buyers, 22% said they plan to advertise on Snapchat this year for the first time. Instagram and Pinterest were the other top platforms identified, each with 12% of respondents saying they planned to begin advertising this year.

Of respondents, 10% said they plan to begin advertising on social media site Tumblr. Tinder, a social dating app, was identified by 6% of ad buyers as their new destination for advertising dollars they intended to spend in 2016. However, a staggering third of respondents said they plan to keep things the same and don’t plan to allocate any new spend to social media sites in 2016.

Solid return investment

According to marketers, paid advertising on social media has been delivering a solid return on investment. While Snapchat hasn’t traditionally rated high for social ad effectiveness at driving ROI, it is still receiving attention from marketers. In fact, newer social ad venues in general are intriguing marketers.

Advertisement. Scroll to continue reading.

A September 2015 survey from RBC Capital Markets and Advertising Age found that marketers are especially interested in several fast-growing social media services, like Instagram. In their survey, almost three-quarters of respondents indicated interest in advertising on Instagram.

Pinterest was also indicated as a new ad platform by 41% of respondents. Of respondents, 36% said they were interested in allocating their ad budgets to Snapchat.

Overall, it seems that newer social media venues have the attention of marketers in 2016.

#AdDollars

Advertisement. Scroll to continue reading.
Written By

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.