Connect with us

Business Marketing

Are You a Renegade Realtor®? Just Wondering …

Published

on

For those of you who know me even a little bit, you have often heard me say, “I can’t STAND real estate agents” as I roll my eyes in utter disgust. Ugh… My life would be so much easier if it weren’t for so many of those “people” that have those “real estate licenses”. Yes. I can be quite the little ranter. Someone once called me down off of my soapbox long enough to tell me that I should call become a Renegade Realtor®. Pretty sure they were joking, but it DOES have a nice ring to it …

A couple days ago I read REALTOR MOST DESPISED – AN OPEN LETTER (an absolute MUST READ) where RE comrade (and fellow Genius) Realtor® Benn Rosales looks at the current real estate agent “situation” through the eyes of the public and makes some dead-on observations about the perception of Realtor®.

That post got me thinking, and those who know me, know that me=thinking is not always productive and often gets me into trouble. Well, this time it brought back some memories, as well as an itch that still needs to be scratched.

If you have read my “real estate rants” for any amount of time, then you probably read: Perception = Reality: Real Estate Agents Suck – in which I go off on the awful, yet well-deserved reputation that has followed real estate agents throughout the decades. (Funny thing, if you type “Real Estate Agents Suck” in to Google, a version of this post pops up as #1. I outrank an agent-hating FSBO. Gotta love that Google-Juice, there!?!)

Of course, I AM a real estate agent, a Realtor® in fact. Many of my BFF’s are in “the business”, too. (For those of you without the “luxury” of raising a teenager (lucky you) and having to learn the “code”… BFF= Best Friends Forever.) And, I completely stand behind what I wrote. But I also stand behind the small-but-growing population of RE agents that seem to “get it”. Maybe a “new wave” of agents will become the motivating force in the paradigm shift that NEEDS to take place in the world of real estate and rebuild a better reputationa better business.

Now, I have found (over the past year) that many of the others who share my view are mostly here, in the Blogosphere – other real estate agents whose skins crawl at the current image propagated by a large chunk of “our” industry. (Is there a correlation between “those who blog” and “those who promote stereotype busting“? Hmmm … Maybe.)

Anyway, so now what?

What needs to happen now? We all know that things need to change. (I can say “we” because I know that there are not any of those “other” agents reading this.) What forces need to rise above the Blogosphere … enter into the real-world of real estate and hijack the current reputation and turn it into something that we can all be proud of? What are YOU actively doing to change OUR reputation?

Are YOU a Renegade Realtor®? … just wondering.

Continue Reading
Advertisement
21 Comments

21 Comments

  1. ines

    October 23, 2007 at 3:39 am

    Woooo Hoooo!! Pretty awesome Mariana! I can tell you that you are probably right about the blogging Realtors…..we’re a different breed.

    I am a Renegade Realtor and will blog away until I have bloody fingers.

  2. Mariana Wagner

    October 23, 2007 at 3:54 am

    A different breed indeed. Now, let’s go take over the world.

  3. Todd Carpenter

    October 23, 2007 at 3:59 am

    It’s funny, because I’ve had so many RE agents and Loan officers ask me about blogging, and how they can get business through it. I’ve also had a relative handful ask me about blogging because of their advocacy of the industry. It’s the advocates who go on to blog.

    The greatest thing about blogging is that it’s a affordable and effective marketing tool that only the “good guys” seem to have the creativity and thoughtfulness to implement.

  4. Vicki Moore

    October 23, 2007 at 4:11 am

    You are awesome. I’m getting a feed right now.

  5. Mariana Wagner

    October 23, 2007 at 4:21 am

    Hi Todd – You said it perfectly. The advocates ARE the ones out there blogging.

    Hey Vicki, Thanks!

  6. monika

    October 23, 2007 at 10:37 am

    Mariana…You ROCK! That original post took on a life of it’s own! LOL!
    I’m one of those REALTORS whose skin crawls when I hear and see what some other agents do. Change happens but it sure does seem to going slowly!

  7. Lovely

    October 23, 2007 at 12:54 pm

    Did someone say “Renegade”?? I’m in 🙂

  8. Carey

    October 23, 2007 at 1:40 pm

    Mariana congratulations on being a genius!

    Part of the reason your skin crawls when dealing with the “other” agent is because they do not know who they work for. It has become so much about getting a check (especially in this market) and not so much about doing what is best for the client. I love it when I get a new agent or a discounter(who only gets part of the cooperating compenstaion) making offers on my listings. I know I can beat them into submission because it is only about the bens for them. The referrals keep rolling in when you know who you work for and communicate that through action and words to the client.

  9. Benn Rosales

    October 23, 2007 at 1:49 pm

    haha Mariana, what a kick ass post, and a kick ass way to kick off your contribution to agent genius- absolutely fantastic! I heart renegades.

  10. Mariana

    October 23, 2007 at 6:32 pm

    Monika- HEY THERE! I just hope that at some point some critical mass is obtained and the current slow-go turns into a hurricane of action.

    Lovely – OF COURSE you are in! Duh.

    Carey- You hit the nail on the head: Are you working for your client? Or are you working for the Benjamins? It makes all the difference in the world.

    Benn- Wow! Thanks! Your recent post really re-fanned that fire that I have in my head about this issue. I *heart* renegades, too!

  11. Bonnie Erickson

    October 24, 2007 at 1:54 am

    Hmmmm. Out of the box, into blogging, like quality, look out for the client instead of me? Sounds pretty revolutionary to me! Quality, professional, REAL? Has anyone thought about putting the REAL back into REALTOR? If all of that makes me a renegade, then I’m in, too!

  12. Mariana - Springs Realty Scoop

    October 24, 2007 at 3:36 am

    Putting the REAL back into REALTOR… I like that.

  13. Nicole Mills

    November 1, 2007 at 8:08 pm

    Geez, I’m so glad I’ve started hanging out here! Great Post, Mariana!

    I found AG through Bloodhound (I think, anyway…the memory isn’t what it used to be), and I have to say that AG is definitely more my speed. Bloodhound is wise & worldly, but doesn’t quite feel like home to me. If there’s room for one more Renegade…

  14. Toby & Sadie

    December 17, 2007 at 1:18 pm

    I love it! Renegade REALTOR®! I think I am one and didn’t even know it. Wait till I tell my wife 🙂

  15. Mariana

    December 18, 2007 at 10:04 am

    I think it should be an official NAR Designation: Renegade Realtor…

  16. Lesley

    September 26, 2008 at 5:06 pm

    I am a complete renegade realtor! After this post I am ready to leather up and kick some bad realtor butt!

Leave a Reply

Your email address will not be published.

Business Marketing

Hiring managers keep you on your toes – make them take the 1st step

(MARKETING) If you want to stand out from other job applicants, weird outfits, stunts, and baked goods will only get you so far – or it could backfire.

Published

on

hiring managers interview

According to research by employment search website Simply Hired, hiring managers get an average of 34 applications per job listing, but they spend time genuinely considering an average of only 12.6% of them – that’s less than 1/3. Some applicants may feel the need to go above and beyond the average application and do something unusual or unexpected to grab the hiring manager’s attention.

Simply Hired conducted a survey to find out whether or not “nontraditional” strategies to stand out are worth the risk, or whether it makes sense to stick to a traditional resume and cover letter. They surveyed over 500 hiring managers and over 500 job applicants to find out what sort of outside-of-the-box approaches applicants are willing to take, and which ones do and don’t pay off.

Most notably, the survey found that over 63% of hiring managers find attention-grabbing gimmicks totally unacceptable, with only 20.2% saying they were acceptable. Hiring managers were also given a list of unusual strategies to rank from most to least acceptable. Unsurprisingly, the least acceptable strategy was offering to sleep with the hiring manager – which should really go without saying.

Interestingly, hiring managers also really disliked when applicants persistently emailed their resumes over and over until they got a response. One or two follow-up emails after your initial application aren’t such a bad idea – but if you don’t get a response after that, continuing to pester the hiring manager isn’t going to help.

While sending baked goods to the office was considered a somewhat acceptable strategy, sending those same cookies to the manager’s home address was a big no-no. Desserts might sweeten your application, but not if you cross a professional boundary by bringing them to someone’s home – that’s just creepy.

Another tactic that hiring managers received fairly positively was “enduring extreme weather to hand-deliver a resume” – but waiting around for inclement weather to apply for a job doesn’t seem very efficient. However, hiring managers did respond well to applicants who went out of their way to demonstrate a skill, for example, by creating a mock product or presentation or completing their interview in a second language. A librarian who was surveyed said she landed her job by making her resume into a book and creating QR codes with links to her portfolio, while a woman applying to work at the hotel hopped behind the counter and started checking customers in.

It’s worth noting that while most hiring managers aren’t into your gimmicks and games, of the 12.9% of applicants who said they have risked an unusual strategy, 67.7% of those actually landed the job.

Still, it’s probably a safer bet to stick to the protocol and not try any theatrics. So then, what can you actually do to improve your chances of landing the job?

Applicants surveyed tended to focus most of their time on their resumes, but according to hiring managers, the interview and cover letter are “the top ways to stand out among the rest.” Sure, brush up your resume, but make sure to give equal time to writing a strong cover letter and practicing potential interview questions.

In the survey, applicants also tended to overestimate the importance of knowing people within the company and having a “unique” cover letter and interview question answers; meanwhile, they underestimated the importance of asking smart questions at the interview and personality. In fact, hiring managers reported that personality was the most impactful factor in their hiring decisions.

It appears that the best way to stand out in a job interview is to wow them with your personality and nail the interview. Weird outfits, stunts, and baked goods will only get you so far – and in fact, may backfire.

Continue Reading

Business Marketing

Use nostalgia as a marketing niche for your business today

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?

Published

on

nostalgia

Is it just me or does it seem like there is something for everything nowadays? Let me clarify, as that is a rather broad question…

With the way communicating through technology has advanced, it’s become much easier to connect with those who have shared interests. This has become especially evident with interests in the entertainment community.

Entertainment nostalgia

It now seems like there is an event for every bit of nostalgia you can imagine. Autograph shows, meet and greets, and memorabilia collections of all kinds are held in convention halls all around the world. (To give you an idea of how deep this thing goes, there was a “Grease 2” reunion convention sometime within the last five years. Being that I’m the only person I’ve ever met who likes that movie, it’s amazing that it found an audience.)

This idea of marketing by use of nostalgia is something that is becoming smartly tapped and there are a variety of directions it can go in.

For example, the new Domino’s ads feature dead-on tributes to “Ferris Bueller’s Day Off.”

What’s your niche?

If you’re a fan of anything, it’s likely that you can find an event to suit your needs.

And, if you want to take it a step further, you can think outside the box and use nostalgia as a marketing tool.

I recently began dabbling in social media gigs that have brought me to a few different fan conventions. One was a throwback 80s and 90s convention that featured everyone from Alan Thicke to the members of N*SYNC. Another is a recurring convention that brings together fans of sci-fi, horror, and everything under that umbrella.

I was amazed by the number of people that came out to these events and the amount of money that was spent on the day’s activities (autographs, photo ops, etc.). I was energized by the fact that you can take something you have a great appreciation for and bring together others who share that feeling. Watching people meet some of their favorite celebrities is something that is priceless.

Hop onboard the nostalgia train

If you’re a fan of something, you don’t have to look too far to find what you’d enjoy – going back to the aforementioned “Ferris Bueller” example, there is a first-ever John Hughes fan event taking place in Chicago next month that will bring fans to their favorite Brat Pack members.

In the same thought, if you have an idea, now is the time to find others who share that interest and execute your vision.

Continue Reading

Business Marketing

5 tips to help you craft consistently high-converting email marketing

(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.

Published

on

Email marketing

Email marketing might seem archaic in comparison to modern mediums like social media, blogging, and podcasting; however, it actually remains one of the highest converting options marketers and small businesses have at their disposal.

But Why Email?

Hopefully, you believe in email as an effective marketing channel, but in case you have doubts, let’s hit the reset button. Here’s why email marketing is worth investing in:

  • Email is one of the few marketing channels that you have total control over. Unlike a social media audience, which can disappear if the platform decides you violate their terms, you own your email list.
  • Email is considered very personal. When someone gives you access to their inbox, they’re telling you that you can send them messages.
  • From a pure analytics perspective, email gives you the ability to track behaviors, study what works, and get familiar with the techniques that don’t.
  • The ROI of email marketing is incredibly high. It can deliver as much as $44 in value for every $1 spent.

5 Tips for High-Converting Emails

If you’ve been using email, but haven’t gotten the results you’d like to, it’s probably because you’re using it ineffectively.

Here are a few very practical tips for high-converting emails that generate results:

  1. Write Better Subject Lines: Think about email marketing from the side of the recipient. (Considering that you probably receive hundreds of emails per week, this isn’t hard to do.) What’s going to make you engage with an email? It’s the subject line, right?If you’re going to focus a large portion of your time and energy on one element of email marketing, subject lines should be it.The best subject lines are the ones that convey a sense of urgency or curiosity, present an offer, personalize to the recipient, are relevant and timely, feature name recognition, or reference cool stories.
  2. Nail the Intro”: Never take for granted the fact that someone will open your email, and read to the second paragraph. Some will – but most will scan the first couple of lines, and then make a decision on how to proceed.It’s critically important that you get the intro right. You have maybe five seconds to hook people in, and get them excited. This is not a time to slowly build up. Give your best stuff away first!
  3. Use Video: Email might be personal, but individual emails aren’t necessarily viewed as special. That’s because people get so many of them on a daily basis.According to Blue Water Marketing, “The average person receives more than 84 emails each day! So how do you separate your emails from everyone else? Embed videos in your emails can increase your conversion rates by over 21 percent!”This speaks to a larger trend of making emails visually stimulating. The more you use compelling visuals, the more engaging and memorable the content will be.
  4. Keep Eyes Moving: The goal is to keep people engaging with your email content throughout. While it’ll inevitably happen with a certain percentage of recipients, you want to prevent people from dropping off as they read.One of the best ways to keep sustained engagement is to keep eyes effortlessly moving down the page with short and succinct copy.One-liners, small paragraphs, and lots of spacing signal a degree of approachability and simplicity. Use this style as much as you can.
  5. Don’t Ask Too Much: It can be difficult to convey everything you want to say in a single email, but it’s important that you stay as focused as possible – particularly when it comes to CTAs and requests.Always stick to one CTA per email. Never ask multiple questions or present different offers. (It’ll just overwhelm and confuse.) You can present the same CTA in multiple places – like at the beginning, middle, and end of the email – but it needs to be the same call. That’s how you keep people focused and on-task.

Give Your Email Marketing Strategy a Makeover

Most businesses have some sort of email lists. Few businesses leverage these lists as well as they should. Hopefully, this article has provided you with some practical and actionable tips that can be used to boost engagement and produce more conversions. Give them a try and see what sticks.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!