Now not everyone can afford an ad agency, but everyone can be inspired by the work of these creative professionals. One moving example is the recent CLIO award winner in the interactive category, designed by advertising agency CP+B Gothenberg who architected a mobile app to promote a video game.
As outlined in the video above, the company launched a free standing app, “Autodance” that proves that anyone can dance, passively promoting the idea that anyone can dance along with the “Just Dance 3” video game. Autodance is akin to auto-tune which uses technology to alter voices, making it sound like anyone can sing well.
Autodance records and syncs movements to three varied pre-loaded dance tracks and instantly turns any person (or cat, dog, turtle, bus, etc.) into a dancer. Users are encouraged to upload the video and share across social networks, tapping into the viral potential of the campaign.
Originally launched in Europe, by Christmas last year, the app already had 3.2 million downloads, and over 1.2 million videos created through the app and shared on YouTube and Facebook, resulting in over 2.5 million comments and likes on Facebook. More importantly though, it became the top selling video game in Europe – the ultimate ROI.
Getting results from your advertising
While traditional and social media advertising campaigns lead to word of mouth marketing, getting a viral hit is difficult, but it doesn’t always require an expensive ad agency. Think about how Autodance relates to the video game – it got everyone to think about dancing and convinced millions that they too could dance. The campaign took the intimidation factor out of their product.
Through video or other means, think about what you can do to take away any intimidation factor of your product or services, get consumers to think about using your brand organically, and add some fun, and you’ve cracked the code of the mega ad agency.