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As good business people we have to assess our marketing strategies on a regular basis. I have already told you about our shift from print ads to Internet Marketing and that’s why we’re here. (This doesn’t mean we have completely stopped print advertising, it means we have found that our marketing dollars are better spent on-line).

In this web2.0 world, we also have to constantly assess our marketing accomplishments on-line. Which venues are producing money and have success and which ones take a lot of time with little to no ROI. It’s not easy to evaluate since a lot of our on-line time may not have tangible results, but it’s important to look back and be able to objectively make a decision of what to place more effort on and what to drop.

This weekend marked a major Milestone for Miamism, we had our 1 year bloggiversary (thanks Jay for the term). To think that I’ve been blogging for almost 2 years, and finally created our blog a year ago is unbelievable. We also received an e-mail from a reader that was perfect to mark our achievement and although I shared at Miamism, I hope you don’t mind that I am sharing here as well:

Dear friends, my name is Luis Falcon, one day and what seems like an eternity ago, I visited Miami on what was to be a weeks vacation, upon stepping off the bus (La Cubana from Jersey) I looked up at the blue skies and heard/saw parrots flying by, at that moment I realized, I would be in Miami for a while… I stayed 14 years. I worked for City of Miami Beach, News Café, Handy Van in Dade County, Miami Children’s Hospital and Club Nu (back in the day.) Me quise llenar como un baso llenándose de jugo en un día caliente! I could not get enough of that place

I currently work in NY and spend my days dreaming of coming HOME, I happened to stumble upon your website today as I was looking for real estate info and was so impressed I had to write you. I recently got married and have plans of moving next year. Reading your blog and comments today, have made me feel like I’ve know you since childhood.

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NOW with every cent my wife and I save for our first home, moving forward I will anticipate the day when I contact you both and say, “Hey guys, you think you can find us a home please?”

Great website and talk too you soon.

Luis Falcon

Talk about our blogging goals defined with one single communication from Luis!! This past year, I have learned so much and wanted to share what has worked for us, in order to possibly reduce that learning curve for those thinking of starting now.

  • focus on your passion – you don’t have to be an incredible writer as long as you write what you are pasionate about. People will be attracted to your knowledge.
  • Show your personality – whether you are goofy or have a dry sense of humor, drop the formalities and put the inner you in writing (this is no easy task) – and if you are boring…..good luck there! 🙂
  • The hyper-local information has been a hit in our market, but make sure you do keep a balance between real estate related topics and local information.
  • Be consistent – you don’t have to write every day, but don’t go a week without writing. We post 3-5 times per week at Miamism and one of those days happens to be a goofy/fun day.
  • Read other blogs, comment, get involved in social networks (the wealth of information is priceless)
  • Identify your audience and write directly to them. The consumer will not always respond in comment form but they will contact you.
  • Make sure you have a call to action feature – whether it is a lead capture system, free reports….etc.
  • The more you write about a specific subject, the more business you will have in that arena – I.e. if you want to work foreclosures, write about them. If you don’t want to do foreclosures……don’t even mention them.
  • Have fun with it! Be creative, don’t be afraid to experiment.
  • Be patient – if you follow those guidelines, the business will come.

I’m sure others here have something to add to the list but I want to take this time to thank you guys for making this past year such a pleasure. I can honestly say that I feel like I’m part of something HUGE, a big achievement that only the “lucky ones” have chosen to be a part of, even though it was an open invitation to all. Give yourselves a pat on the back for being innovators and open your eyes to the next great thing…..I think it’s around the corner and I’m ready to embrace it.

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Written By

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.



  1. Matthew Rathbun

    June 2, 2008 at 10:34 am

    Congrats on your Bloggiversary! Your blog is one that I direct agents to when they ask what it should look like. Glad to hear that you are refining your skillset AND that you are so willing to share with everyone.

    I look forward to cheering you on at this time next year!

  2. Jennifer in Louisville

    June 2, 2008 at 10:59 am

    Happy Bloggiversary! (I’m going to have to borrow that term as well.) You’ve hit on the big 2 as far as I’m concerned: personality and have fun with it. Your personality absolutely needs to be in your blog. It will create interest from others, and help attract persons to your blog with whom you are likely to mesh well with. Its always a good thing to work with people that you like. And, you have to have fun with it. If you don’t find blogging enjoyable, it becomes a chore – and then before long, you just stop doing it altogether.

  3. Barry Cunningham

    June 2, 2008 at 11:17 am

    Congratualtions Ines…way to represent South Florida

  4. Ines

    June 2, 2008 at 11:22 am

    Thank you Matthew – sometimes I think back of my AR blogging days and I am so thankful that there was a good platform to experiment, to learn and to grow – I was happy to let go of the training wheels and to be able to still experiment and see the amount of business that we are getting from it. (and yes, I am always willing to share) even did a tutorial for RSS Pieces on google maps

    Jennifer – thanks! I also think it’s important to go step by step – I know I found my voice first then experimented with frequency and then subject. I think we will find that we grow as bloggers on a daily basis just as we grow as professionals

  5. Ines

    June 2, 2008 at 11:23 am

    Thank you Barry! I’m having a lot of fun! 😉

  6. Rudy from

    June 2, 2008 at 11:40 am

    Way to go Ines! Enjoy the Mojitos.


    Social Media Guru at Trulia

  7. Ines

    June 2, 2008 at 12:47 pm

    Hey Trulia man!! Thank you! remember these These Mojitos?

  8. Ken Smith

    June 2, 2008 at 1:16 pm

    Ines that is a great letter to get from a visitor, and talk about perfect timing! Happy Bloggiversary!

  9. Eric Blackwell

    June 2, 2008 at 1:33 pm


    #1: Congrats and enjoy the milestone!

    #2: Some online real estate friends and I were just remarking the other day about how much things can change in the course of a single year here on the internet. The last 12 months for me has been terrific as well.



  10. Ines

    June 2, 2008 at 2:16 pm

    Ken – the timing could not have been better – I actually posted the letter first and then realized it was our bloggiversary. Funny thing is that Rick gets the same amount of credit I do when we’re out and about (he’s written 2 posts since the beginning) 🙂

    Eric – thank you and you make a great point. If things have changed this much in a year, where will we be a year from now? let’s check in June 2009 and find out.

  11. The Harriman Team

    June 2, 2008 at 5:25 pm

    Happy bloggiversary, Ines! Your blog is what we want ours to look like when it grows up!

    All our best,

    Pat & Wayne

  12. Elaine Reese

    June 2, 2008 at 6:44 pm

    Congrats on your blogiversary. I’ll celebrate mine next month. Everything you mention are the things I try to do as well so IMO your advice is right on. A special congrats on your reader’s letter. That’s a nice compliment to get, isn’t it. Thanks for sharing it.

  13. Ines

    June 2, 2008 at 7:13 pm

    Pat & Wayne you guys are funny! hope your teenage years are not to rebellious! 🙂

    Elaine – I couldn’t keep that one to myself, it’s what we strive for isn’t it? Congrats to your almost bloggiversary as well.

  14. Ricardo Bueno

    June 2, 2008 at 10:49 pm

    Reading your blog certainly does bring out the liveliness that is Miami and I’m sure that’s the reason people connect heavily with it! And though it could be a lot of work I’m sure emails like this make it all worth while, doesn’t it?

    Happy Anniversary Ines! Blog on!!!

  15. ines

    June 3, 2008 at 7:50 am

    Hi Ricardo – thank you! and it’s not difficult to bring our Miami’s “liveliness”, it really is a great place. Blog on my friend!

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