Connect with us

Business Marketing

The freshest social media marketing stats in the world

The social media experts over at Buffer just completed a study of over 100,000 brands and how they use social media. Take notes!

Published

on

These stats are pretty beefy

Not to state the obvious again, but marketing on social media is pretty darn important for your business. The social media experts over at Buffer just completed a study of over 100,000 brands and how they use social media. Take notes!

bar
Buffer looked at over 14 million tweets, 2 million Facebook updates, and data from Pinterest, Google Plus, and LinkedIn to “figure out how brands have been sharing to social media over the past 12 months.” They found that Twitter and Facebook are still dominating the social media scene, with almost 80 percent of brands’ online posts appearing on Twitter. This makes sense, considering these social media giants have the largest active user bases of any sites online.

Most popular places to post and engage

Twitter is particularly conducive to posting multiple times per day, and indeed, Buffer found that brands posted an average of 18 posts per week on Twitter. Meanwhile brands are posting to Facebook at a slower rate, about once per day.

Buffer also looked at which types of posts generated the most engagement, including clicks, likes, and shares.

As you might suspect, Facebook video posts are winning the day, with users engaging with Facebook videos three times as often as any other kind of content.

Interestingly, Facebook links generate more engagement than photos, perhaps because, when you post a link on Facebook, the site chooses a large photo and some metadata from the link for the post. This creates a very eye-catching visual for the newsfeed.

Recommendations for the most out of your SM

Despite the fact that Facebook video still leads engagement by a significant margin, brands are still underutilizing video. In fact, less than one percent of posts from brands on Facebook are video. Most posts on Facebook are links, and indeed, on all social media sites, at least 50 percent of brands’ posts are links.

This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website. However, links are still in second place as far as engagement on Facebook and Twitter, so while links will always be a mainstay, Buffer recommends coming up with creative ways to share more videos on Facebook, and more photos on Twitter.

Buffer also points out that other sites like Pinterest and LinkedIn are somewhat neglected when it comes to social media marketing. LinkedIn users seem to be a league of their own – many of them don’t use Twitter or other social media sites, so you may want to consider tailoring a marketing campaign specifically to LinkedIn users.

And don’t forget Pinterest!

Meanwhile, a study by Shopify found that 87 percent of Pinterest users had purchased a product the found on Pinterest, and the brands on Pinterest that post multiple times per day have experienced steady growth in engagement.

In a nutshell: post more videos, and while focusing on Twitter and Facebook, don’t forget to hit up LinkedIn and Pinterest.

#SocialMediaMarketing

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Continue Reading
Advertisement
2 Comments

2 Comments

  1. Arooj

    June 8, 2016 at 7:24 pm

    Through my personal experience, sharing videos on social media increases engagement significantly. People love visuals, and videos are highly engaging. That is why video posts significantly increase likes, shares, etc. And thanks for the statistic about the underutilization of videos on Facebook. I’m going to increase the amount of videos I share on Facebook to help my posts stand out. Thanks so much for the help!

  2. CNRI

    June 7, 2018 at 11:40 pm

    Excellent article and interesting stats even two years later! We have partially republished your article with your reference to our student news post search at https://cnri.edu

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Pay employees for their time, not only their work

(MARKETING) Yes, you still must pay employees for their time even if they aren’t able to complete their work due to restrictions. Time = Money.

Published

on

pay employees for their time

The COVID-19 pandemic has inspired a lot of insightful questions about things like our healthcare system, worldwide containment procedures, and about a billion other things that all deserve well-thought answers.

Unfortunately, it has also led to some of the dumbest questions of all time.

One such question comes courtesy of Comstock Mag, with the inquiry asking whether or not employees who show up on time can be deducted an hour’s pay if the manager shows up an hour later.

From a legal standpoint, Comstock Mag points out that employees participating in such activities are “engaged to wait”, meaning that – while they aren’t necessarily “working” – they are still on the clock and waiting for work to appear; in this case, the aforementioned “work” comes in the form of the manager or supervisor showing up.

In short: if the reason your employees aren’t working is that the precursor to completing the work for which you pay them is inaccessible, you still have to pay them for their time.

Morally, of course, the answer is much simpler: pay your employees for their time, especially if the reason they are unable to complete work is because you (or a subordinate) didn’t make it to work at the right time.

Certainly, you might be able to justify sending all of your employees home early if you run into something like a technology snag or a hiccup in the processes which make it possible for them to do their jobs – that would mean your employees were no longer engaged to wait, thus removing your legal obligation to continue paying them.

Then again, the moral question of whether or not cutting your employees’ hours comes into play here. It’s understandable that funds would be tight for the time being, but docking employees an hour of their work here or there due to problems that no one can control may cause them to resent you down the line when you need their support in return.

The real problem with this question is that, despite most people knowing that the answer should always be “pay them”, the sheer number of people working from home in the wake of worldwide closures and social distancing could muddy the water in terms of what constitutes the difference between being engaged to wait and simply burning time.

For example, an employee who is waiting for a meeting to start still fits the bill of “engaged to wait” even if the meeting software takes an extra half hour to kick in (or, worse yet, the meeting never happens), and docking them pay for timecard issues or other extenuating factors that keep them from their work is similarly disingenuous – and illegal.

There are a lot of unknowns these days, but basic human decency should never be up for debate – especially now.

Continue Reading

Business Marketing

Cooler temps mean restaurants have to get creative to survive

(MARKETING) With winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

Published

on

Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

Continue Reading

Business Marketing

Canva is catching on to content trends, launches in-app video editor

(MARKETING) Canva launches an in-platform video editor, allowing access to their extensive library of assets and animations to create high-quality videos

Published

on

African American woman working on Canva Video Editor Desktop in office setting.

Video content consumption is on the rise, and the graphic design platform, Canva, took note of it. The $40 billion Australian startup has entered the video business and announced the launch of its video editor, Canva Video Suite.

The end-to-end video editor is an easy-to-use platform that anyone, no matter the skill level, can create, edit, and record high-quality videos. Best of all, it’s free, and it’s available on both desktop and mobile platforms.

The tool has hundreds of editable templates that you can use to create videos for several online platforms like TikTok, YouTube, Instagram, and Facebook. Some templates can be used to create workplace and business videos, while other templates are perfect for personal videos. There are playful themes you can use to create that spooky video just in time for Halloween or make a laugh-out-loud video to send to your best friend! With a wide range of selections, in no time you’ll start creating your very own video masterpiece with Canva.

Caucasian man holding iPhone showing Canva video editor on mobile.

What else does the video software offer and what can you do with it? Well, let me tell you:

Collaborate in real-time

Having everyone on the same page is important and Canva’s video suite takes that into account. To collaborate with others, you simply send them an invite, and together you can edit videos, manage assets, and leave comments to give your input.

Video timeline editing and in-app recording

Similar to building presentation slides, Canva’s scene-based editor simplifies video editing by using a timeline approach. With it, you can quickly reorder, crop, trim, and splice your videos. Also, users don’t need to leave the platform to record that last-minute shot; within the app, you can shoot and record yourself from a camera or a screen.

Library of assets

The video editor is filled with an array of watermark-free stock footage, icons, images, illustrations, and even audio tracks that you can choose from – but if you really need something that is not on their platform – you can upload your own image, video, or audio track.

Animate with ease

Although still in the process of being released, soon you will be able to add animations of both text and visual elements in just a few simple clicks. Among others, animation presets that fade, pan, and tumble will help you transform your video and take it to a whole other level.

Overall, Canva Video Suite is very intuitive and has all the essential things you need to create a video. And by streamlining the video creation process, Canva is ensuring it enters the video marketplace with a bang.

“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!