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Business Marketing

Chat with your real estate website visitors with 2011 style technology

Chat with tools you already have

If you or your website visitors prefer to chat via Skype or GTalk or other existing instant messengers, they can without anyone having to download or learn a new technology.

SnapEngage is supposed to be super easy to install on your website, allows users to chat from their existing instant messenger, integrates into many major CRM systems, and automatically prompts your visitors to chat, offering your help.

The system offers detailed statistic information ranging from user location to reports regarding online and offline requests. We like that it offers shortcut messages that with one click offers a canned response you can choose which helps communicating with website visitors while you’re on your phone and not able to get to a computer.

A unique feature that most chat programs do not offer is screen sharing so that you and your visitor can remain on the same page, saving you the pain of giving detailed instructions of where to go and vice versa. SnapEngage looks useful for teams because chats can be transferred and assigned out, and a team leader can see a list of all chats going on at any one time, in real time.

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SnapEngage is customizable to match any website, and even has a “Call Me” feature that connects users over the phone.

Real estate uses

Although this is most likely to be used by the real estate community on a general website, it could also be a really useful feature for individual listing websites. “What direction does this house face?” “We have allergies, does the owner have cats?” and “What size is the second bedroom?” are all answers that if answered immediately could captivate a buyer faster than a phone call. Capture them while they’re browsing and get those tour appointments.

Real estate bloggers could have “office hours” where they guarantee they’re sitting there, available for consumer questions at a predictable time.

There are a lot of uses for real estate, but the goal of being instantly available in the medium you and a consumer are already accustomed to, built into your existing CRM is a marketing win all around.

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Grant

    July 31, 2011 at 12:47 pm

    Interesting topic as I have been looking at a few similar services in the last few months considering which one to opt for and became a fan of Zopim which has many similarities and is also incredibly cost effective. I'm not too familiar with this product, but having said that, the ability to convert site visitors simply by being able to reach out to them while they are navigating through the site is a great tool to have.

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