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Cocktail Insights seeks to squeeze out more ROI from your social media efforts

(MARKETING NEWS) Cocktail insights offers businesses, specifically Ecommerce companies, in-depth analytics into their social data while giving them data backed suggestions.

In-depth analytics across platforms

Social media has long been used for marketing campaigns. However, social media marketers are having to handle campaigns across multiple social networks, from Facebook to Twitter to LinkedIn to Instagram. One of the biggest questions is: How can you make sure you’re getting the most ROI for your social media marketing efforts?


Getting the most bang for your buck

One way is by using Cocktail Insights – a social media analytics and publishing platform.

Cocktail Insights offers businesses, specifically Ecommerce companies, in-depth analytics into their social data while giving them data backed suggestions.

The dashboard enables businesses to manage their social media accounts and publish and create campaigns, while also helping them measure the true returns of their social media efforts and campaigns from one central place. With Cocktail Insights, users are able to determine their best performing channels, amount of revenue generated from campaigns and posts, as well as key metrics such as conversion across multiple channels and cart abandonment.

A-B-C (easy as)

The platform is as simple as one, two, three. First, integrate your social media accounts and Google analytics into Cocktail Insights. This is one of the highlights of Cocktail’s platform because it gives you the ability to manage multiple social accounts from one dashboard.

Not having to sign into each of your multiple social accounts individually makes your social media work a lot easier. From there, you can post and publish campaigns to all your social accounts from a single dashboard.

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Find what works

Not only is it easy to use, but it offers robust detailed analytics from your various social platforms and other tracking tools. According to Convince and Convert, about 56% of businesses and brands are unable to tie social media to business outcomes and sales. Cocktail is looking to change that by enabling you to know exactly how much you are putting into your social media efforts and how that is translating to gains for your business. In other words, the company helps you identify and know what works.

Using their deep analytics and insights, you can choose the right content and best performing channels.

You can confidently choose the best campaign strategies to increase your ROI. Request an invitation to use Cocktail.


Written By

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

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