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Business Marketing

Consistency, Consistency, Cons … What Was I Saying?

Let’s say you have a marketing strategy that works. Let’s say for every so many times you perform said strategy you get a listing. Wouldn’t you make damn sure that you do this one particular thing every single day?

I have such a thing. And I don’t do it daily. Which, of course, means I’m a moron.

It also means I’m easily distracted. I don’t run my business so much as it runs me. Maybe putting everything on a calendar would help. Maybe unplugging for an hour or two every day would help (but not today – I have too many contacts to enter into LeadStreet.)

Shouldn’t it be much easier to eliminate the unproductive in favor of what works?

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And this has nothing to do with the LinkedIn invitation I just received.

Written By

Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.



  1. Carey Goldberg

    January 15, 2008 at 4:20 pm

    You are preachin to the choir. Of course it should be easier to drop the non-productive for what works. Some times the non-productive is much more fun or is less work. I think it is human nature to gravitate form the harder to the easier items. If you come up with a solution let me know.

  2. Uncle Jack (Jack LeVine)

    January 15, 2008 at 9:49 pm

    So what is it you’re not doing? Certainly it’s not blogging a lot. I love reading you, but go sell something! 🙂

    And my 3 beagles are cuter than yours. So there!

  3. Mariana

    January 15, 2008 at 10:00 pm

    I make a nice list and proceed to go through and mark off the easy and fun stuff first.

    Geesh! I need a better plan. Sometimes it is hard to draw the line between working IN your business, ON your business and AROUND your business. Good Luck.

    BTW- Do you like LeadStreet? Top Producer is pissing me off.

  4. Mariana

    January 15, 2008 at 11:37 pm

    (nevermind the Leadstreet question…)

  5. Athol Kay

    January 16, 2008 at 7:30 am

    I got the LinkedIn invite too. I just joined Facebook and am frankly confused by it all. I’m yet to see the killer app in it all.

    I seriously felt old

  6. Lani Anglin

    January 16, 2008 at 9:41 am

    For ME Facebook is cool because a lot of friends have found me that I’d lost touch with- namely everyone I graduated high school with. If you’re over 30 though, this is less likely.

    Facebook isn’t much of a distraction after you’ve got your network set up, you’ve joined the groups you want and then you let things shake themselves out. I am active in three groups regarding real estate and I have lots of “friends.” I know people say Facebook is for business, but I really think it’s social and leads to business if you are active in your network, etc.

    The benefit to Facebook though is (1) you can easily connect with your very young clients and (2) it’s very disarming and you have more permissions to be informal which some people enjoy.

    LinkedIN is much more professional. I’ll be writing about LinkedIN soon. Dustin Luther wrote about LinkedIN, so you can start by reading that, but I’ll be adding my impressions soon. I think LinkedIN is much more credible and professional than Facebook.

  7. Dan Green

    January 16, 2008 at 2:17 pm

    Take it to the next step, Jonathan:

    How many people put blogging ahead of returning client phone calls, going on appointments, or getting out to network?

    I never understood that…

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