Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Dash buttons to the exit, text ordering might be the new way to buy stuff

(MARKETING NEWS) All of sudden, Dash buttons seem so outdated when compared to the simple act of “text ordering.”


Maybe we were just complicating things

Seems like just yesterday that Dash buttons were all the rage. You place them around the kitchen or wherever and when you run of a particular item you tap the button and send an order to Amazon for more detergent or tampons (or wherever your interests lie).


A simple SMS?

All of sudden, Dash buttons seem so outdated when compared to the simple act of “text ordering”. A perfect example is the beverage company DirtyLemon, which promotes a variety of health beverages. Rather than use a Dash Button, you need only send DirtyLemon a text message and they send you more product. What could be simpler?

Of course, texting to order only works with a certain type of product. It needs to be something that you buy with a level of frequency.

Amazon has tried to simplify ordering for some items with the Dash Buttons, but you need a separate button for each product, and you can only use them for a small number of brands.

Their current value leans more in favor of Amazon’s data gathering than consumer convenience.

Advertisement. Scroll to continue reading.

Few and far between?

Explains FastCompany, DirtyLemon is “one of the very few companies that have developed an infrastructure to perform all customer interactions through SMS.”

Other companies that support text ordering, like Dominos Anyware, developed a platform recently that offers customers the option to order up their pizzas via text, as well as through Twitter, Amazon Echo, and other channels.

Still others, like subscription pet-product company Barkbox, allow customers to text orders, but they have to text the codes for each item.

Is it the solution?

It’s not for me to say if this represents the future of e-commerce.

It’s a stretch to think that every company will be using SMS to process transactions. But as FC posits, “for a high-frequency item sold by brand looking for a more intimate relationship with their consumers, this is such a perfect solution.”

Advertisement. Scroll to continue reading.


Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Click to comment

Leave a Reply

Your email address will not be published.

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Amazon is no stranger to antitrust violations, especially in the state of CA, now for limiting sellers and driving up prices.

Business News

After losing a number of employees in a specific NJ warehouse, Amazon adds AC and fans, but denies claims of deplorable work conditions.

Tech News

With the rise in popularity of TikTok and short-form video content, Amazon is the next company to innovate its own video-heavy feature.

Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.