How many ads do you read that have not been read by the people that write them? I wonder if a fore bedroom house has a golf course in it or is it on the 7th tee? Come on people (now, smile all together) and remember what Miss Joseph taught you in 4th grade.
She would be so disappointed that you, Tony Rumpkin (made up name!) never learned to at least use spellcheck. And do your potential customers who read misspelled ads think, “Oh, he’s just like me. Can’t spell for nothin. I am gonna use him as my reelter.”
No, they move on because they want someone that they can trust, a leader who can negotiate for them, find them the right house, write a contract that is legible and is in their best interest.
Oh, and you probably want a client that has a job, very good credit score and has money to put down so they can get a mortgage from the mortgage rule psychos (I could and you probably have used harsher language!).
Sometimes, accidents happen but it is easy enough to check your ads, MLS copy (don’t get me started on repetitive adjectives now….that article will follow soon), emails, letters, signage (yes, even your sign), website and business cards.
Your commission might will depend on it.