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Egregious, hilarious errors in marketing copy

The gaffes and laughs were all over the MLS and the real estate ads this week, friends, and there are just enough errors to keep this MLS blooper reel going for yet another year. It never ends!

It’s Wednesday, and the Blooper Scooper is back, my friends. Auto-fill and Siri (on iPhones) keeps providing me with hilarious material. Check out these gaffes – all indications that spelling and proof reading are lost arts:

Showing ‘n Blowing

“EZ shoe” (Ed Sullivan announcing La-z-Boy’s new line of recliners for the feet.)

“Show cod” (Is that really a cod or are you just happy to see me?)

“Snow cold” (Said Nanook of the North when asked about his stiff cod.)

Speaking or Tweaking?

“Drawing for PC, keybroad and moose” (It seems Bullwinkle has joined an escort service.)

“Bacyard good – leafs jus blown” (So was your listing.)

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“Checkered pasts” (Then I’m sure we’ve dated…)

“Multi-unit – Listing on hole” (Double-seater dumper, eh?)

Alarming or Disarming?

“Motion detecters to be instilled” (If it’s between your ears, it’s a moot point.)

“Newt alarm system” (We were all alarmed – especially Romney.)

“Alarms and motion detectives” (Can one of ’em check the guy on my couch for a heart beat?)

Closing or Hosing?

“Dirigible floor covering” (That makes two things that are full of hot air.)

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“Fur sale” (I suspect the paintball gun sales in L.A. just skyrocketed.)

“Lick door when leaving” (Reason # 1 why you need a new therapist.)

“Red posts” (Caption beneath a photo of Mikhail Gorbachev’s legs.)

And My Fave Is…

“Buyer lost load” (I hope he burned a match afterward.)

That’s it for this week, folks. Remember: spell well and sell!

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Written By

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn,, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.



  1. MattFullerGRI

    August 29, 2012 at 11:27 am

    OMG that last one is so… disturbing. It would have a slightly different meaning in San Francisco. And now I’ll shut up. 

    • laniar

      August 31, 2012 at 3:39 pm

       @MattFullerGRI DOUBLE LOL! That’s what I was thinking about Austin. lol

  2. Deb Nye

    August 31, 2012 at 3:40 pm


  3. moneal

    September 6, 2012 at 8:02 am

    speaking of proofreading being a lost art look at this article . . . 1) proofreading is one word, not two; 2) the apostrophe in the headline Showing ‘n Blowing is backward.

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