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Facebook – Genius Drip Marketing & Free


Click the image to expand completely or just go to my Facebook!

The cool thing about social media Facebook is you get a whole lot more than a free service. In marketing, we’re taught mailers, and then drip mailers from then on based on interest levels. You’re told that touching your client 2-3 times over certain periods can lead to a more promised opportunity to close someone on you or your product. I absolutely believe this to be true. But I bet you’re asking how Facebook could possibly achieve this?

I’ll illustrate:

  1. Set-up your Free Facebook account
  2. Add your friends to build your online credibility
  3. Re-tailor your emails, websites, mass mailers to reflect your Facebook address (apply some style to this)
  4. Invite them to get to know you by Facebook

Once you are a friend – Facebook provides the rest…

What could I possibly mean? You invite them to participate using Facebook’s many many applications:

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  1. Superlatives
  2. Movie common interests
  3. Maps of where you’ve been
  4. etc… These are your drip campaigns
  5. Remember, once you have a connection, Facebook allows that friend to communicate with you via email

Now, using social media in this fashion is not a violation of social etiquette, it is actually the correct way to use Facebook without violating someone’s personal space.

In the process of using these great features Facebook provides, you are getting to know your clientele, and your colleagues on a more personal level. You no longer appear as card in the mail, you’re a cool sociable person, you’re hip, and you’re actually a pretty nice person with things in common with the consumers you’ve invited.

That I know of, there is no other social networking scenario that actually allows you to drip to your friends in a way that is not threatening. What a great way to get to know people in your very own market.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Lani Anglin

    November 19, 2007 at 9:18 pm

    Perfectly said! I think you hit the nail on the head- Facebook is a NON-THREATENING medium.

  2. Ryan Hukill

    November 19, 2007 at 9:54 pm

    You’ve nailed it for sure. Most of us, including myself, have looked at facebook as simply a fun way to keep in touch with old friends, but it really is a creative way to find common ground with strangers and drip to them. Great insight!

  3. Benjamin Bach

    January 21, 2008 at 1:17 pm

    I love the concept Benn, but too many application invites make me delete people 🙂

    Much cooler DRIP for me is when I add media (blog post, note, video, picture) to my profile, it ‘pings’ everyone elses’s newsfeed

  4. Charisma Valencia

    January 22, 2010 at 5:15 pm

    Genius Drip Marketing & Free

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