Business Marketing

Fantastic New Yard Sign

Published

December 31, 2008

When I saw what my friends, John Kalinowski and Derek & Mariana Wagner had done with this idea, like everyone else I thought, "Pretty nice. In fact, really nice". But I also saw that they were only using photos of the house the sign was in front of (a very 80’s and 90’s approach). I wanted to take it further, much further.

As you can see above, my new design doesn’t even bother with pictures of the subject property – I simply use nice pictures that people will want to look at: high-end homes, Camelback Mountain, a pretty girl.

Do what you like with this idea, although I highly recommend you use nothing that is "too racy".

Also, HAPPY NEW YEAR TO EVERYONE!

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In this article:Marketing

Written By Russell Shaw

Russell has been an Associate Broker with John Hall & Associates since 1978 and ranks in the top 1% of all agents in the U.S. Most recently The Wall Street Journal recognized the Top 200 Agents in America, awarding Russell # 25 for number of units sold. Russell has been featured in many books such as, "The Billion Dollar Agent" by Steve Kantor and "The Millionaire Real Estate Agent" by Gary Keller and has often been a featured speaker for national conventions and routinely speaks at various state and local association conventions. Visit him also at nohasslelisting.com and number1homeagent.com.

9 Comments

Mariana

December 31, 2008 at 2:30 pm

Perfect. Brilliant. Amazing. I think we will need to mix it up a bit and add more pics of pretty girls. 😉

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Ines

December 31, 2008 at 3:52 pm

I think the pretty girl can afford to show a bit more cleavage.

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Paula Henry

December 31, 2008 at 6:11 pm

Once again Russell – I am laughing. Brilliant and Happy New Year!

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teresa boardman

December 31, 2008 at 7:13 pm

Brilliant. most agents would use their own face. this is way outside the box and sign too

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Missy Caulk

January 1, 2009 at 1:30 pm

too funny, you always crack me up.

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Jim Gatos

January 1, 2009 at 8:53 pm

Best interpretation of the custom sign yet! Glad to have seen this BEFORE I plunked down a whole bunch of moola …

NOT Knocking anyone here, but I still can’t figure out why someone would want a sign with a picture of the house for sale in front of the house for sale…

Sometimes I just crack myself up…LOL

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BawldGuy

January 6, 2009 at 12:29 pm

Reminds me of the totally unrelated pics that go with my daily posts. 🙂

Seriously, at least in San Diego, the custom signs with shots of what drivers can’t see from outside have proven effective, measurably. How?

By generating activity that has resulted in market time a fraction of the median. And no, I’m not sayin’ all of that is due to the new sign. But when showings significantly multiply, and the agent attracts more new clients who close transactions elsewhere, it seems as if it’s proving itself — so far.

Like all new ideas, only time will give us the real story.

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