Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Fantastic New Yard Sign

Fantastic Yard Sign

When I saw what my friends, John Kalinowski and  Derek & Mariana Wagner had done with this idea, like everyone else I thought, "Pretty nice.  In fact, really nice".  But I also saw that they were only using photos of the house the sign was in front of (a very 80’s and 90’s approach).  I wanted to take it further, much further.

As you can see above, my new design doesn’t even bother with pictures of the subject property – I simply use nice pictures that people will want to look at: high-end homes, Camelback Mountain, a pretty girl.

Do what you like with this idea, although I highly recommend you use nothing that is "too racy".


Advertisement. Scroll to continue reading.

Written By

Russell has been an Associate Broker with John Hall & Associates since 1978 and ranks in the top 1% of all agents in the U.S. Most recently The Wall Street Journal recognized the Top 200 Agents in America, awarding Russell # 25 for number of units sold. Russell has been featured in many books such as, "The Billion Dollar Agent" by Steve Kantor and "The Millionaire Real Estate Agent" by Gary Keller and has often been a featured speaker for national conventions and routinely speaks at various state and local association conventions. Visit him also at and



  1. Mariana

    December 31, 2008 at 2:30 pm

    Perfect. Brilliant. Amazing. I think we will need to mix it up a bit and add more pics of pretty girls. 😉

  2. Ines

    December 31, 2008 at 3:52 pm

    I think the pretty girl can afford to show a bit more cleavage.

  3. Paula Henry

    December 31, 2008 at 6:11 pm

    Once again Russell – I am laughing. Brilliant and Happy New Year!

  4. teresa boardman

    December 31, 2008 at 7:13 pm

    Brilliant. most agents would use their own face. this is way outside the box and sign too

  5. Missy Caulk

    January 1, 2009 at 1:30 pm

    too funny, you always crack me up.

  6. Jim Gatos

    January 1, 2009 at 8:53 pm

    Best interpretation of the custom sign yet! Glad to have seen this BEFORE I plunked down a whole bunch of moola …

    NOT Knocking anyone here, but I still can’t figure out why someone would want a sign with a picture of the house for sale in front of the house for sale…

    Sometimes I just crack myself up…LOL

  7. BawldGuy

    January 6, 2009 at 12:29 pm

    Reminds me of the totally unrelated pics that go with my daily posts. 🙂

    Seriously, at least in San Diego, the custom signs with shots of what drivers can’t see from outside have proven effective, measurably. How?

    By generating activity that has resulted in market time a fraction of the median. And no, I’m not sayin’ all of that is due to the new sign. But when showings significantly multiply, and the agent attracts more new clients who close transactions elsewhere, it seems as if it’s proving itself — so far.

    Like all new ideas, only time will give us the real story.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.