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Five simple ways to file your LLC online – cost and feature comparison

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Filing an LLC online

If you are a small business owner looking to expand your service into a full-fledged company, an LLC is the way to go. An LLC, or Limited Liability Company, is a form of enterprise that combines both partnership and corporate structures and is commonly used by independent real estate brokers, retailers and service providers. Easy to set up, LLCs allow business owners to have a flexible management and ownership structure while being able to protect personal assets behind the corporate veil.

The process of creating an LLC can be done through many means. While some business owners tend to go through the expertise of an LLC start-up attorney which is ideal, the costs of legal advice can be prohibitive to some, anywhere from $200 to $450 an hour. In the age of the Internet, more and more business owners look to structure their LLC through an online service. Online LLC filing services offer many perks to small business owners looking to expand, and although there are many options for web filing, we are highlighting five up-and-coming services that can help you take the next step from sole proprietor to LLC member.

BizFilings.com

BizFilings, an online incorporation provider based in Madison, Wisconsin, has incorporated over 500,000 entrepreneurs since its inception in 1997. They offer multiple options for its incorporation services, with a five-step process that strives to give you a unique and bureaucratically-sound company. Buyers can start off with a basic package for $97 plus tate fees which includes business name availability verification, document filing, phone and email support, six months of agent service, and BizComply, an online compliance tool. For $237 and $347, more goods and services are included that ease the process of incorporation.

Verdict: While one of the more expensive options, BizFilings has over a dozen years of experience, half a million success stories and an A+ rating from the Better Business Bureau.

EZOnlineFiling.com


EZOnlineFiling promises a staff of experienced professionals that aim to give the easiest online LLC filing process on the web. From first glance, on the website are two notable features. One, a graphic box with a giant “$39”, and two, a 100% satisfaction guarantee, committing to matching or beating any competitor’s price. EZOnlineFiling has extremely low prices considering the services rendered, charging $39+ state fees for preliminary LLC name research, a custom Articles of Organization, filing the documents with the Secretary of State, unlimited phone and email support, and free business tax consultation. The Standard and Premium packages will run you $169 and $329 respectively, but look for inclusions such as EIN application filing and custom LLC member certificates.

Verdict: A value service that doesn’t appear to skimp on quality, EZOnlineFiling is banking on low prices and guarantees. PRWeb.com names EZOnlineFiling “the fastest growing online incorporation service”, a sign that EZOnlineFiling is known for getting the job done well.

AAAFiling.com


AAAFiling is a rapidly growing Internet-based legal document filing company that has been helping small business owners, entrepreneurs, musicians, and film/movie producers since 2006. While many online incorporation services offer multiple package deals, AAAFiling offers one standard deal of $48+ State fees, including preparation and submittal of the Articles of Organization, reviewing the documents, 24-hour order processing, and unlimited phone and email support. For additional costs, users can add expedited filing, Federal Employer Identification numbers, or an LLC kit with binders, certificates, documents, waivers, and more.

Verdict: Swift and simple, AAAFiling supplies an affordable service that allows customers to add individual supplements to their purchase as seen fit. Clients like Erick Hoffman created Cascadia Equity Holdings LLC and Steve Quan created OverstockPB.com, a paintball gear supplier through the company.

IncorporateFast.com


IncorporateFast, celebrating its eleventh year of existence, provides both solid information of the benefits of incorporation, and an affordable service to help your business become an entity of its own. A five-minute questionnaire and $49 plus State fees is all it takes for your documentation to be professionally prepared and sent off to the state for filing. Your money will get you preliminary clearance of your LLC’s name, preparation of your documents, filing, and unlimited toll-free and email support throughout the process. Like many other services, IncorporateFast offers more premium packages, with the first $173 step getting you Federal Tax ID assistance, a deluxe company kit, and a CD with essential forms. The most expensive $265 package will get you professional registered agent service.

Verdict: Relatively more affordable than most services, IncorporateFast will take care of the entire filing process and make certain you are satisfied with your result. With a 4/5 star rating on LegalSpring.com, their reliability is proven.

LegalZoom.com


LegalZoom is one of the best known eLawyering services in the world, and their good reputation extends well into the field of LLC filing. $99 plus State fees will get you the Economy Package- preliminary clearance of your LLC’s name, filing of the Articles of Organization, a custom Operating Agreement, and LegalZoom’s trademark “Peace of Mind review.” The Standard Package will run you $289 plus State fees, but includes Federal Tax ID assistance, a deluxe company kit with custom embossing seal, 20 membership certificates with transfer ledger, and a boost in online presence with the PRWeb.com visibility package. For a higher $359+State fees, you can get the Express Gold Package, which will give you priority rush service on ALL filings, a 30 day trial of Business Advantage Pro Attorney assistance, over 100 important business forms, and a fully functional Peachtree accounting software.

Verdict: LegalZoom is easily the most costly option listed, but it’s also the most recognized and historically successful eLawyering service in recent history. The cost is dwarfed by their reputation for outstanding customer service and speed in which your documentation will be filed. If you can afford the extra cash, LegalZoom is a reputable option.

Making your choice

There are many routes you can take when making the leap from small business to Limited Liability Company, but all will lead you to a golden opportunity for your business to expand and thrive under the corporate veil. Whether it’s low price, fast results, or a record of merit and satisfaction, you will be able to find the service that is tailored to your personal needs. These companies will help you, but first you need to take the leap and plan to create something special and ride the entrepreneurial spirit all the way to the bank!

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Business Marketing

Reddit put on their big kid pants to attract ad dollars

(MARKETING) If your company is scared to engage Reddit, they’re trying to button up for you, and it’s worth a second look. Maybe.

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reddit

While Reddit remains to be one of those strange sites where advertisers still aren’t sure if they want to use it (whether it’s because Reddit is a little confusing, or companies are turned off by it’s well known strange subcultures and tendency to be a magnet for a lot of uh, weirdness – we don’t know.)

Reddit has been working to improve their ad platform over the past year, mostly recently taking pixel from tracking only a single conversion event to eight conversation windows with an improved attribution window of 1, 7, or 28 days.

This builds on top of the cost-per-click buying that was added as a feature last month.

Reddit putting on big boy pants for marketing is a big deal. In case you missed it – Reddit generates over 1.2 billion visits a month – and remains one of the most popular sites on the internet. It’s the sixth most popular site in the United States, and it’s not afraid to boast a moniker of being the “Internet’s Front Page.”

Marketing on Reddit has some pitfalls of course – if you just go in blindly and without care, you wont’ get anywhere – the platform is not friendly to self-promotion and flagrant marketing.

But if take the time to generate valuable content, the ability to share that content to a very specific audience in the right subreddit. Marketing effectively will still require getting your material to the right place, but there’s a lot of opportunity for marketers to use both the uniqueness of the forum, combined with these new marketing tools, to reach this vast sea of Redditors.

If you don’t know about Reddit – here’s some good places to get started:

Short summary – Reddit should be somewhere you could consider advertising. It has an easy potential for some modest returns, but has a lot of possibility if you take the time and leverage the tool. So go forward, and subreddit smartly, marketers.

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Business Marketing

A more environmentally sensitive Pantone color of the year

(MARKETING) Why is Pantone’s coral color causing a ruckus? Marketing is just marketing, right? Maybe not…

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pantone unofficial color of 2020

Every year Pantone declares the Color of the Year and for 2019, the institute declared Living Coral to be the “it” shade calling it “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” And it totally is. Imagine bright red orange swimming in a sea of crystal blue water.

Pantone’s Executive Director, Leatrice Eiseman even goes so far as saying it that Living Coral was what “consumers craved” and that it incites “human interaction and social connection” which might be a stretch. It is just a color after all.

However, some found this messaging to be anything but convivial and well, off-color.

Jack Railton-Woodcock and Huei Yin Wong, partners at Jack and Huei, a Melbourne-based design agency, took umbrage with this decision and for good reason.

Their native Australia has front-row seats to the dying of the Great Barrier Reef and for them, coral is anything but lively. If anything, it’s on life support.

To call attention to the tone-deaf decision, the duo preemptively christened Bleached Coral as the Color of the Year 2020.

Touche.

The duo furthered their burn, saying, “It’s the responsibility of all of us, creative or otherwise, to find creative solutions to big problems, and right now there aren’t many problems facing humanity that are bigger than climate change.”

Oof, way to pull back the curtain, guys.

As much of a buzzkill as this pair might be, they’re not wrong, and they bring up the larger question of social responsibility in marketing.

But it’s just marketing, right?

Wrong. The very root of marketing is aspirational. We see ads for luxury cars, we imagine ourselves behind the wheel and believe that maybe we can get there. We see beauty products that promise flawless ageless skin and maybe we decide to take better care of our skin. We see Living Coral and we’re blinded to the reality that the coral just might be a thing of the past.

Yes, Pantone’s Color of the Year is one of those fun end-of-year things we in marketing get excited about, but when you’re living in a world where climate change is our reality and we see it in unnatural weather patterns and the dying off of one of our greatest natural treasures, it’s time to take pause. We can do better.

These days it’s hard to please everybody. Try as we might to make everything for everyone, if we’re going to attempt to talk about a unifying the human race through color, we sure as hell shouldn’t choose a color that reminds us all that our environment is in rough shape and it’s largely humanity’s fault. Bleached Coral isn’t the color we need, but right now, it’s the color we deserve.

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Business Marketing

Video marketing is here to stay – 5 ways to change your SEO strategy

(MARKETING) Video marketing now constitutes the majority of all web traffic – is your brand getting lost in the shuffle?

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video marketing SEO

Video marketing has grown as a content strategy over the past several years, as the explosion in mobile devices and fast mobile internet has made it more feasible to stream videos on the fly. And considering more than three-quarters of all business using video marketing are seeing results, it’s unlikely that video marketing is a trend going away anytime soon.

If you’re a search marketer, video content isn’t a trend you can ignore. You need to adapt your SEO strategy if you’re going to thrive in this new market and capitalize on the new opportunities that video provides.

Videos as Part of SEO

How exactly do videos impact your campaign?

  • Platform-specific optimization. Google gets all the attention in SEO, but it isn’t the only search engine you can optimize for. Video-centric platforms, like YouTube, function as independent algorithms with dedicated audiences. That represents an additional ranking opportunity, and the chance to get your content in front of new audiences.
  • Onsite value. Videos are also powerful ways to improve the authority and value of your onsite pages. Integrating a video into your how-to guide, for example, can make visitors spend more time on your pages and engage with your content in more meaningful ways. Accordingly, high-quality videos could increase your onsite authority.
  • Brand reputation and links. Good videos have the potential to quickly improve your reputation as a content creator, making you visible to more people and making people appreciate your content more. That means you’ll have opportunities with more external publishers, and you could potentially attract more links to your domain.

How to Adapt Your Strategy

So what steps should the average search marketer take to adapt their SEO strategy for the future of video marketing?

  1. Create more videos. For starters, you can spend more time creating and publishing video content as part of your overall content marketing strategy. Including them onsite, as part of your articles and guides, can bolster your onsite strategy, while including them offsite can help you optimize your offsite presence. Learning to create high-quality videos isn’t as hard as it seems; you don’t need expensive equipment, nor do you need much experience (though it does help). As long as you’re focused on creating content that your viewers want to see and are converting your videos to the appropriate file formats, you should stand to gain from the efforts.
  2. Leverage multiple mediums of content. Your videos don’t have to exist exclusively in video form. In fact, if you transform your videos into multiple different formats, you can benefit from it in multiple contexts. For example, publishing your video content, then including a written transcript and a downloadable audio file can expose you to multiple audiences simultaneously, while giving Google more content to crawl.
  3. Learn to title and tag your videos appropriately. Depending on where you publish your videos, you’ll likely have the opportunity to label them with a title, a brief description, and possibly categories and tags. These are incredibly valuable for helping algorithms “understand” what your video is about, and an opportunity to captivate your audience at the same time. For example, a catchy or compelling video title will attract more clicks when you’re featured in search results, and including the right tags can ensure you come up for more searches.
  4. Take advantage of YouTube’s algorithm. Don’t optimize for YouTube the same way you’d optimize for Google (though there are some similarities to consider). Instead, learn how YouTube’s algorithm works and use strategies to capitalize on its functionality. For example, you can tweak your content to get more likes and comments or optimize your channel to get more subscribers. You can also look at how your competitors are tagging and categorizing their similar videos, and either mimic or complement those strategies.
  5. Foster a video-centric community. Finally, take the time to build and nurture a video-centric community. Engage with the people who are commenting on your videos, and reach out to people on social media to see what they think of your video content. Doing this motivates people to continue following your channel, and will attract more people to your brand at the same time. Best of all, earning more regular subscribers and viewers will increase your authority as it’s perceived by algorithms like those from Google and YouTube search.

You don’t have to include videos as part of your content creation strategy to be successful in SEO, but it certainly has the potential to improve your performance. At the very least, you should be aware of your competitors making use of videos in their strategies, and adjust your tactics to reflect the nature of this new era.

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